Sr. Strategist - Digital Media

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Sr. Strategist – Digital Media is central to driving digital marketing performance, with a strong emphasis on paid media execution, campaign reporting and structured testing.  Leads the coordination and optimization of paid media activity while adapting regional strategies to local market needs. The role supports campaigns through optimized digital experiences, delivers actionable insights and runs test-and-learn programs to improve conversion and engagement across paid channels. This role is central to driving performance insights, fostering a culture of experimentation across our digital channels, and advancing strategic digital marketing initiatives to support business goals.

WHAT YOU WILL DO

Paid Media Management & Execution [Paid Media Activation]

• Optimize paid media activity to support campaigns across regional markets to meet ROI and efficiency targets.
• Adapt global campaign strategies and creative assets to local market needs and languages.
• Partner with our 3rd party media buying agency to manage regional paid media incorporating internal stakeholder input.
• Continuously test new tactics and platforms to scale performance in key markets.

Digital Experience & Campaign Optimization [CX]

• Partner with campaigns team to drive seamless digital experiences by ensuring digital assets are optimized for engagement and conversion.
• Partner across creative, content, digital, and external partners to leverage personalization opportunities and deliver cohesive experiences on time and within scope.
• Utilize data to optimize post-click journeys to maximize user satisfaction, engagements and conversion rates.

Experimentation [Testing]

• Lead structured “test and learn” programs to improve performance across landing pages, paid media, and paid social channels.
• Partner with internal teams to design hypotheses, manage A/B and multivariate tests, and assess results to improve digital user engagement and conversions.
• Use insights to suggest and implement actionable improvements across all digital touchpoints including but not limited to landing pages, email, social, paid media.

Analytics, Insights & Reporting

• Track and report on digital performance across all paid and organic channels using Adobe Customer Journey Analytics (CJA) and Tableau.
• Monitor and interpret dashboards and visual reports to communicate performance trends, insights, and opportunities.
• Analyse full-funnel performance to identify optimization opportunities across media, creative, and landing pages.
• Present actionable insights and recommendations to the Director - Digital Marketing and wider team.

Collaboration & Integration

• Act as the primary digital marketing contact for regional segment leads, ensuring alignment with regional business priorities.
• Work closely with the media team to ensure consistency in strategy, measurement, and best practices.
• Partner with social media, creative, and web teams to align messaging, visual identity, and campaign timing.

WHAT WE ARE LOOKING FOR

• Proven experience in digital marketing within the financial services or asset management industry (preferred).
• Expertise in coordinating and optimizing paid media campaigns, with knowledge of LinkedIn Ads, media pacing, and ROI-driven performance management. Skilled in adapting global strategies to local needs, testing new platforms and tactics.
• Strong analytical and strategic skillset with leveraging analytics tools like Adobe CJA to scale campaign success.
• Expertise in conducting A/B testing and leading optimization projects across multiple digital platforms.
• Strong ability to effectively communicate and influence cross-functional teams and stakeholders.
• Excellent collaboration skills to work closely with writers, designers, and technology teams.
• Strong organizational and project management skills to manage multiple priorities.

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At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

At MFS, we view our employees as family — and like you, we want our family happy and healthy. That's why we provide competitive benefits programs and family-friendly policies which support the work-life balance needs of our employees.
 

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [email protected] for assistance. 

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.