Sr. Product Manager, Customer Data Platforms

Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
We're looking for a Senior Product Manager to own the CDP product domain within the Customer Experience Platform (CXP) Martech team. This is a high-ownership IC (Individual Contributor) role responsible for the Customer Data Platform (CDP) as a shared global platform: the identity and audience data layer that serves Peacock, SkyShowtime, and NOW.
You'll be the primary intake point for CDP-related requirements from MarTech local teams across all three propositions, own and prioritize the backlog, and drive delivery in close partnership with Engineering (platform instrumentation) and Decision Science (data pipelines and attributes). A core operating principle for this role: solutions must be designed globally first, scalable across all applications, not built for a single product.
In this role you will:
Stakeholder Intake & Prioritization

• Serve as the primary point of contact for Peacock, SkyShowtime, and NOW MarTech and Marketing teams, owning all incoming CDP requests and proactively identifying data quality and data collection opportunities to scale our product customer lifecycle and marketing operation efforts.
• Translate those needs into well-structured platform requirements, always with a global lens; solutions need to work across all three products, not just the one making the request.
• Manage and prioritize the backlog, balancing urgency against platform impact and engineering capacity.
• Keep documentation and roadmap status visible and current across all partners.

Platform Delivery & Cross-Functional Execution

• Partner closely with Decision Science and Engineering teams to define business requirements for platform instrumentation (e.g., event schemas, platform events, and data capture), ensuring alignment with global standards and prioritizing delivery based on business needs.
• Partner with Decision Science on pipeline requirements, new attribute builds, and feed delivery to make sure data flows correctly into downstream systems.
• Own the coordination of delivery milestones, testing, and QA sign-off, acting as the connective tissue between marketing stakeholders and the technical teams who build and operate the platform.

What You Have

• Ability to intake, synthesize, and prioritize requirements from multiple marketing stakeholders across competing products and timelines
• A platform-first mindset - instinct to design solutions that are global and scalable across multiple products rather than solving for one at a time
• Empathy for marketing and growth teams as your primary customers, with curiosity to uncover the underlying need behind every request
• Strong business judgment to balance short-term delivery needs against longer-term platform health and scalability
• Comfort operating in a matrixed environment, building alignment across engineering, data, and marketing stakeholders at various levels of seniority
• Technical curiosity and fluency to engage meaningfully with engineering and data engineering teams without owning the platform directly
• Flexibility to adapt quickly to shifting priorities across a global, multi-product organization
• Self-motivation to manage multiple workstreams simultaneously with tight schedules
• Enthusiasm to be positive, collaborative, and energetic in a fast-moving streaming environment

Qualifications

• Significant previous product management experience, with tangible hands-on experience working within a CDP, data platform, or martech infrastructure environment in a requirements, product, or delivery coordination capacity
• Working knowledge of one or more enterprise CDPs (mParticle, Segment, Adobe CJA, Tealium, or equivalent) sufficient to translate business needs into platform requirements and engage effectively with technical teams
• Strong understanding of platform event schemas, identity resolution, audience segmentation, and data feed architecture
• Proven ability to partner with engineering on instrumentation requirements and with data engineering teams on pipeline and attribute delivery
• Familiarity with downstream activation tools (Braze, Branch, Adtech) and data warehouse environments (Snowflake) is a strong plus
• Experience with Agile/SCRUM software development environments
• Streaming, subscription, or B2C consumer product background preferred
• BS/BA required; technical or data-adjacent background a plus

Hybrid: This position currently has a hybrid schedule.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].