Sr. Growth Marketing Manager - B2B Partnerships (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

The Sr. Growth Marketing Manager- B2B Partnerships will be responsible for developing and executing high-impact marketing strategies aimed at generating payers brokers, employers, health systems and PCP demand, fostering long-term client relationships, and positioning Rula as a leader in the mental healthcare space. This person will collaborate closely with cross-functional teams (including Commercial teams, Product, and Account Delivery), and have ownership of the marketing strategy from conception through execution. The ideal candidate will have a deep understanding of the healthcare technology landscape, a strong grasp of B2B marketing tactics, and a proven ability to influence key decision-makers within healthcare organizations.

Required Qualifications

• 7+ years of B2B Growth Marketing or Lead Gen experience including end-to-end campaign management

• 3+ years of Account Based Marketing campaign and Persona Based targeting experience

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field. MBA or other advanced qualifications are a plus

• Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)

• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)

• Ability to translate complex technical solutions into simple, compelling messaging

• Strong analytical skills with a data-driven approach to campaign optimization

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Experience in healthcare IT, health tech, or SaaS marketing

• Experience building B2B programs and campaigns from the ground up

• Familiarity with healthcare regulations (e.g., HIPAA, HITECH, GDPR) and industry-specific compliance requirements

• Experience collaborating cross-functionally in a fast-paced environment

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fund team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

• Discounted programs: Fetch, SmartSpend, Ladder, SoFi

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

Compensation Range: $153.8K - $171.9K

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