When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job TitleSocial Media SpecialistLocation(s)High Wycombe
Job Description
Position Overview
We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer’s social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty.
The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences.
Key Responsibilities
Social Strategy & Planning
- Develop and own PerkinElmer’s social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others).
- Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies
- Align social content and messaging with brand voice, campaign themes, and broader marketing objectives.
- Maintain a cohesive editorial calendar for organic and paid social campaigns.
- Collaborate with marketing and content leads to ensure consistent global brand storytelling.
Content Creation & Publishing
- Partner with content, design, and product teams to create compelling social assets — including copy, imagery, short-form video, and stories.
- Write platform-native content optimized for engagement, reach, and interaction.
- Schedule, post, and manage daily content across social media channels.
- Ensure all posts reflect the brand’s tone, visual standards, and compliance requirements.
Community Management
- Monitor comments, direct messages, and brand mentions in real time.
- Engage with followers, respond to inquiries, and foster meaningful community interactions.
- Manage approval and escalation processes with internal stakeholders, including legal and corporate communications.
- Proactively identify opportunities for thought leadership and real-time engagement.
Social Analytics & Reporting
- Track key performance metrics (impressions, engagement, click-through rates, follower growth, and conversions).
- Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities.
- Present regular reports and recommendations to stakeholders to guide social strategy and content direction.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 5+ years of experience managing corporate social media channels across multiple platforms.
- Proven success in developing and executing social media strategies that drive measurable results.
- Strong writing and editing skills, with a keen understanding of tone and voice across channels.
- Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar).
- Familiarity with paid social media campaigns and audience targeting.
- Ability to balance creativity with data-driven insights and performance metrics.
- Exceptional organizational skills and attention to detail in managing multiple campaigns.
Why Join Us
At PerkinElmer, you’ll play a key role in shaping how we engage with our global audiences and share the stories behind our scientific and technological innovations. Join a mission-driven organization that values creativity, integrity, and purpose — and where your work directly contributes to a healthier, more sustainable world.
Ready to make an impact?
Apply today to help elevate PerkinElmer’s social media presence and connect our brand with communities worldwide.
