Social Media Marketing Analyst

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data, surface what matters, and guide immediate action.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid). Quantify what drives virality, and raise the odds of it happening.

• Turn Data into Decisions: Provide fast, actionable analysis of campaign and creative performance to drive the next viral SharkNinja product.

• Creative Effectiveness: Partner with creative and social teams to evaluate content performance, run A/B testing, and recommend quick pivots to maximize impact.

• Cross-Team Collaboration: Work with media agencies, internal media, and social partners to align on measurement, reporting, and learnings.

• KPI Development: Cut through the noise of vanity metrics and define the metrics of success for social media marketing and ensure performance is tracked and understood.

• Executive Reporting: Deliver tailored, action-oriented reporting for different audiences (tactical vs executive) and automate where possible.

• Best Practices & Benchmarks: Conduct rapid analyses to set standards and evolve measurement approaches.

• Culture & Collaboration: Share insights, coach peers, and contribute to a culture where data fuels decision-making and action.

Attributes & Skills

• Bachelor's degree in Marketing, Analytics, Statistics, Economics, or a related field.

• 5+ years of experience in performance marketing analytics, social media analytics, or creative measurement.

• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and distilling insights into actions.

• Advanced experience with Excel functions such as pivot tables, formulas, and data plug ins.

• Experience with data visualization tools such as Power BI.

• Strong analytical thinking with the ability to prioritize speed-to-insight.

• Excellent communication and influencing skills to drive decisions at pace.

• Self-motivated and comfortable balancing multiple priorities in a dynamic environment.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]