Social Media Manager

Role: Social Media Manage

Location: London, UK

About the role: 

As Social Media Manager, you will be the strategic lead for our client's social media presence, working onsite and in close partnership with the client. You will be responsible for developing and executing multi-channel social strategies that drive brand awareness, engagement, and measurable business results across client’s portfolio of brands. Reporting to the Account Director and collaborating within a dynamic team of 9–11, you’ll work from OLIVER RA offices on in-office days.

This role is pivotal in delivering best-in-class creative, digital, and performance marketing solutions during a period of significant transformation. You’ll champion a test-and-learn approach, leverage automation and AI tools, and ensure continuous improvement in both process and creative output. Seamless collaboration with the client’s business is key, aligning with strategic priorities and delivering across multiple channels and workstreams.

What you will be doing: 

• Social Strategy & Planning: Develop, implement, and optimise social media strategies and content calendars aligned with brand and campaign objectives.
• Content Creation & Publishing: Oversee the creation, curation, and scheduling of high-quality, on-brand content (copy, imagery, video) for all key social channels. Ensure consistency of brand voice and visual identity.
• Campaign Management: Lead the planning, execution, and reporting of paid and organic social campaigns, including budget management and performance tracking.
• Analytics & Reporting: Monitor, analyse, and report on social media performance using analytics tools. Provide actionable insights to inform strategy and demonstrate ROI.
• Brand Guardianship: Act as the steward of Staysure’s online personality, ensuring all content and interactions reflect brand values and tone of voice.
• Stakeholder Collaboration: Work closely with client and agency teams, providing strategic advice and ensuring alignment with broader marketing initiatives.
• Influencer & Partnership Management: Identify, engage, and manage relationships with influencers and partners to amplify brand reach.
• Innovation & Trends: Stay ahead of digital and social trends, proactively identifying opportunities to innovate and enhance Staysure’s social presence.
• Crisis & Reputation Management: Manage social media risks, respond to issues, and protect brand reputation in real time.
• Compliance: Ensure all social activity complies with relevant regulations and brand guidelines.

Note: Unlike a Community Manager, this role is not focused on day-to-day moderation or direct customer support within social channels. Instead, it is responsible for the strategic direction, content, analytics, and paid media aspects of social media management.

What you need to be great in this role: 

• Proven experience developing and executing social media strategies for brands, ideally within insurance, financial services, or regulated sectors.
• Strong understanding of paid social, analytics, and content performance measurement.
• Experience with Generative AI, Large Language Models (LLMs), and social media management tools.
• Excellent written and verbal communication skills, with the ability to craft compelling brand narratives.
• Entrepreneurial, proactive, and able to spot opportunities to drive business impact.
• Ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
• In-depth knowledge of digital trends, popular culture, and the evolving social landscape.
• Experience managing influencer partnerships and paid media campaigns.
• Minimum 3 years’ experience in social media management, with exposure to digital, print, motion graphics, web design, UX-UI, artwork, and production.

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Req ID: 15737