Social Media Content Creator Programme Specialist

We’re looking for a Social Media Channel Specialist to lead and grow Canon’s creator and influencer presence across Europe. In this role, you’ll build strong partnerships with creators, develop engaging social content, and help connect Canon with the next generation of creators through authentic, trend-driven campaigns that support both brand awareness and commercial results.

Creator relationship management: 

• Identify, nurture, and manage relationships with creators, influencers, and digital storytellers (B2C, B2P) who align with Canon’s brand values and audience.
• Oversee kit loans, gifting, and collaboration logistics.
• Align governance and messaging with Corporate Communications and Brand teams

Ownership of agency and tools: 

• Manage the scope of work (SOW), performance, and budget of the selected influencer agency.
• Define business cases for bespoke tool requirements and lead implementation and usage across teams and NSO

Creator centric content: 

• Commissioning UCG non branded content for Canon EMEA’s TikTok channel, maintaining a consistent and engaging content schedule in close collaboration with the social media channel specialist.
• Manage a central bank of influencer/ creator led assets which central and NSO teams can utilise for marketing purposes. Support local NSO teams to work with creators, and where relevant secure rights for usage of this content beyond local scope. 
• Continuously optimize content based on platform trends, audience behaviour, and performance analytics.
• Collaborate with internal teams and creators to ensure content aligns with Canon’s brand tone, visual identity, and strategic objectives

Trending & Reactive Content: 

• Monitor social trends and lead and coordinate the creation of reactive content to drive platform engagement.
• Establish agile processes with Corporate Communications and Brand to enable timely and relevant content production

Grow Canon’s authentic reach via creators’ channels - Embed Canon products within the creator community, growing our social mentions and brand preference amongst aspiring creators and younger audiences
Social Commerce:

• Drive sales through creator partnerships in close collaboration with the Affiliates team.
• Ensure transparent reporting and performance tracking to demonstrate ROI and business impact

Budget management - Ensure efficient use of budget across all projects, managing payments across all parties in a timely and accurate manner
Governance:

• Partner with Marketing Strategy, Product Marketing, Legal/IP, Digital, and Analytics teams to ensure content compliance, product alignment, and performance measurement.
• Support NSOs with scalable strategies and localized execution
   

Skills and knowledge required:

• 3–5 years of experience managing content creator/ influencer relationships for a brand or an agency.
• 1-2 years of experience creating and editing content
• Experience with paid social media advertising and usage rights negotiations
• 1-2 years of experience managing agency teams and campaign budgets
• Strong understanding of platform-specific best practices and algorithms
• Proficiency in tools such as Meta Business Suite, Hootsuite, Sprout Social, Canva, or Adobe Creative Suite
• Familiarity with Google Analytics, social media analytics, and campaign tracking tools
• Excellent writing, editing, and communication skills
• Proven ability to manage multiple projects and meet tight deadlines
• Understanding of SEO and content marketing principles
• Knowledge of influencer marketing and affiliate campaigns

Experience required:

• Experience developing and executing influencer/creator strategies across B2C and B2P audiences.
• Influencer & Creator Management; Proven track record in influencer marketing and creator partnerships.
• Content & Social Media Expertise: Strong understanding of social platforms, content formats, and audience engagement.
• Agency & Budget Management: Experience managing external agencies and handling budgets with clear ROI.
• Cross-functional Collaboration: Ability to navigate complex stakeholder environments and drive integrated execution.
• Trend Responsiveness: Skilled in identifying and reacting to cultural and platform-specific trends
• Commercial Impact: Familiarity with affiliate marketing and performance-based influencer campaigns.
• Governance & Compliance: Understanding of content licensing, IP, and brand safety protocol

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
•  Shows courage and conviction
• People orientated
• Caring for self and others

Salary: £38,000 - £44,000 per annum, plus 10% bonus (dependent on experience)

#LI-CB1

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.