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Position Summary
Why join our team?This is an exciting opportunity to work in a new Social and Influencer team within the Digital Marketing team in the European Marketing Office. You'll play a key part in shaping and building the team's direction, so this role will require a strong leadership, project management experience and excellent communication skill to influence various team members from HQ and 16 European subsidiaries!
Role and Responsibilities
Your key responsibilities
Social and influencer activation for key European projects
- Lead premium pan-EU influencer events for key calendar moments. This includes planning the programme, liaising with subs, writing the agency and influencer briefs, designing creative and desirable product experiences, managing content delivery and approvals.
- Lead strategic and creative social/influencer campaigns for key projects in Europe by liaising with project leads and subs. This includes devising social strategy, content planning, content and toolkit creation, liaison with stakeholders across the business, posting status monitoring and performance reporting.
Develop the framework for social & influencer reporting
- Establish the framework for influencer reporting, detailing critical metrics, dashboard set up and management, reporting to improve return on investment and performance.
- Leverage analytics platforms to proactively shared content performance with team members across the business and report on campaign performance.
Alignment and relationship management with Headquarters and 16 subs on social and influencer activations
- Handle different stakeholders in HQ, Europe office and subs to align strategy and activation plan.
- Develop positive relationships with social and influencer team members across subsidiaries, becoming a trusted voice for the region for all social and influencer matters.
Thought leadership and innovation
- Staying on top of the latest innovations and guidelines across social & influencer. Foster close working relationships with platforms to stay ahead of the competition and deliver best-in-class work.
- See opportunities to share knowledge across the business, proactively sharing the latest news to upskill teams.
- Propose new ideas to make Samsung best in class for social/influencer activations.
What we need for this role
To be successful, you will possess the following skills and attributes:
- Experience in social and influencer marketing. Strong campaign management experience is crucial
- Excellent knowledge of all social platforms and how to optimise content for different social platforms.
- Strong hands-on experience on influencer contracting, briefing, content creation and reporting.
- Great balance between creative and analytical skills.
- Have a deep understanding of what makes social and influencer campaign stand out, engaging and drive performance.
- Result oriented and ability to interpret data to influence creatives.
- Strong problem solving and diplomatic skills to work with many stakeholders, both internal and external
- A positive and can-do attitude.
- Experience working across multi markets is preferred.
- Ability to perform under ambiguity and complexity in a face-paced environment.
- Driven and determined to get things done.
- Passion for working collaboratively in a global environment.
- Ability to speak multiple European languages or understand different cultures is a big plus.
- Excellent PowerPoint and presentation skills
What does success look like?
- Use consumer focused and social platform insights to define a social and influencer strategy for designated product and sustain campaigns across Europe and ensure globally-developed campaigns and social strategies answer to European needs.
- Working with the Go-to-market, Campaign team, European marketing functions, and influence social and influencer teams in headquarters to develop campaigns that are optimised for Europe and maximum performance.
- Plan and deliver successful campaigns to meet the sales and brand target.
- Monitor campaign implementation and results together with the CMI and new Social analytics team, delivering insightful campaign reports and best practice cases
- In turn, you will collaborate with social & influencer teams in local subsidiaries, campaigns can be implemented effectively across Europe.
- Make Europe stand out to be a light house for social & influencer within Samsung.
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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