The Social & Content Manager will oversee content creation and management across various digital platforms, develop monthly content calendars, and drive engagement through social media and influencer collaborations. The role also involves ensuring brand consistency, managing copy across media, and monitoring analytics to optimize content strategies.
Company Description
We are looking for an ambitious Social & Content Manager to join the Dis-loyalty team at Ennismore on a 9-month maternity cover contract, as a hybrid role based out of our London office. This role is to start immediately.
Dis-loyalty is a game-changing travel and food membership that takes a different approach to loyalty by actively encouraging members to explore new destinations and rewarding them for being disloyal.
This is an exciting maternity-cover role in our growing team, that will build upon the foundations set by our Head of Content. Reporting to the VP of Brand Marketing, the Social & Content Manager will focus on creative and commercial activations across central social media channels, brand website, and email primarily – covering all editorial, storytelling or internal platforms to provide an enriched customer experience that drives traffic to our sign-up / booking channels. The role will also act as a creative brand guardian for brand standards and tone of voice, ensuring consistency across all markets.
Job Description
What you’ll do in the role…
- Manage and deliver a monthly content calendar across all digital touchpoints that reflects our broader marketing strategies; generating standalone social campaign ideas and support the amplification of BAU and integrated marketing campaigns
- Explore and test new channels and content formats to engage new audiences and new places where current audiences may be
- Focus on driving quality traffic, high customer engagement, and conversion
- Recruit new audiences working via social and influencer activations, collaborating with our Head of Comms & Culture to amplify content and build long-term brand advocacy
- Use internal business insight data and external market insights to recommend channel strategies and content, proactively generating creative ideas
- Drive the editorial content for the brand across our website, in-hotel print, digital collateral, and any other standalone campaigns that require a storytelling narrative to roll out across owned channels
- Ensure that the website’s CMS is always up to date, whether with the creation of new properties or auditing of existing content – all while working closely with the Product team to optimise our customer experience
- Responsible for copywriting across website, newsletters, collateral, social media, and in-hotel experiences – ensuring we have a strong TOV and that it is maintained consistently, whether by yourself or commissioned freelancers
- Brief and collaborate with our internal graphic designer, and an external roster of videographers and photographers to produce high-quality content that aligns with our brand strategy
- Constantly seek to improve team and stakeholder processes to drive efficiency and ensure all go live deadlines are met
- Perform competitor analysis to inform business insights and strategies
- Monitor performance metrics using tools like Google Analytics & Metricool, integrating findings into marketing dashboards to optimise plans
- Oversee community management across all channels to ensure continuous positive brand engagement
- Deliver and expand upon the anticipated roll-out of Dis-loyalty Drops in 2024 and beyond
- Manage and track the content budget, working closely with the VP of Brand to ensure on-budget activity
Qualifications
What we’re looking for…
- A social media native with a flair for creating engaging content that tells our brand story, increases brand reach and positive sentiment across our digital channels
- Someone with a passion for storytelling that can identify and tap into the right collaborators, contributors, and creators to help bring our brand to life
- A brand guardian across all channels – creating tools and guidance to ensure all content celebrates and embraces our brand values and strategy
- A strong writer with the ability to create, contribute and commission copy depending on the scale and significance of the job and the brand requirements
- A creative campaign thinker – from ideation to delivery – capable of translating ideas and visions into a reality
- Experience working with creative, marketing, communications, and technology teams
- Experienced in planning, managing and budgeting photoshoots, you're adept at collaborating with external videographers and photographers to produce high-quality content
- Someone proactive and able to work independently, but likes being sociable & collaborative too
- Experience in hospitality isn’t a must but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed, or a travel adventure
- A great communicator with stakeholders across a business at any level
- You’re looking for a place where you can be you; no clones in suits here
- You’re not precious. We leave our egos at the door and help get stuff done
- You’re up for doing things differently and trying (almost) everything once
- You want to be part of a team that works hard, supports each other, and has fun along the way
Additional Information
What’s in it for you…
- The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand
- The chance to challenge the norm and work in an environment that is both creative and rewarding
- 25 days holiday (and bank holidays), pension, and life insurance
- Excellent discounts across the Ennismore collective (even if you decide to leave us!)
- A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
- It’s Ok not to be OK; Take care of your physical & mental wellbeing through a support help line, gym discounts, virtual GP surgeries and more
- Treat yourself with lots of retail & hospitality perks through our partners
- Lots of opportunity to progress and switch it up as part of a global family of brands
- Training to get you settled into your role, learning academies to broaden your skillset and development that helps you think and thrive at work
- Extra time off to volunteer with one of our partner charities
- Enhanced family leave for when you’re expanding your family
- An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact
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