🏟️ Who we are
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
🚀 About the role
We’re looking for an SEO Manager to join Better Collective and help us drive organic growth and search performance across highly competitive European markets.
In this role, you’ll collaborate with international teams and contribute to building products and experiences at the intersection of sports, media, betting, and technology.
You will be working with one of our flagship European platforms, managing high-traffic websites (50K+ indexed pages and hundreds of weekly publications) within the iGaming sector.
🌍 Location: Paris, Copenhagen, or London (hybrid model).
🎯 What you’ll do
Define and drive the complete SEO strategy (technical, on-page, and off-page) for European markets
Build and execute an SEO roadmap in collaboration with content and development teams
Analyze SERPs, competitors, and market trends to identify growth opportunities
Conduct technical audits (crawl, indexation, performance, logs) and prioritize improvements
Optimize keyword strategy, internal linking, and netlinking efforts
Monitor performance (traffic, rankings, conversions) and provide actionable insights
Collaborate with UX, CRO, and product teams to ensure SEO best practices are implemented
Promote a test-and-learn approach to continuously improve performance
🧠 What we’re looking for
Must-have:
Minimum 5 years of experience in SEO (technical and strategic)
Fluent English
Strong experience with SEO tools (Ahrefs, Semrush, GA4, GSC, Screaming Frog, etc.)
Advanced Excel / Google Sheets skills
Solid understanding of HTML, CSS, and JavaScript
Experience managing high-traffic websites, migrations, or redesigns
Strong understanding of E-E-A-T principles and SEO in competitive environments
Awareness of AI developments in search (SGE, Generative AI)
Nice to have:
Experience with Google Discover and/or Top Stories
Experience in iGaming or other highly competitive industries
🌟 What we offer
A global and diverse work environment
Opportunities for career growth and development
Flexible hybrid work setup
Laptop of your choice (Mac or PC)
A collaborative and supportive team culture
The opportunity to work on high-impact SEO projects within leading sports media brands
(Additional benefits may vary depending on location.)
✉️ Apply now
👉 Please submit your CV in English
We’d love to meet you!
