SEO Lead

Own organic growth end-to-end: strengthen core SEO performance today and build a deliberate 2026+ approach to GEO (Generative Engine Optimisation) as the space matures.

You’ll sit in our core web experience team initially, and partner closely with Product, Engineering, Data, and Content teams to improve visibility, site quality, and measurable commercial impact
SEO at Depop is in a ‘reset and discovery’ phase, though we have strong fundamentals in place. You’ll own the SEO space and be expected to operate with a high degree of autonomy, bringing clarity on what matters most and shaping how we run SEO going forward.

You’ll work with shared engineering and cross-functional partners. You should be comfortable getting to outcomes via influence, and will have the ability to scale support from third party partners where needed.

Being a peer-to-peer marketplace gives us interesting SEO challenges: our inventory is unique and constantly changing, and listing quality varies (with user-generated titles, descriptions, and images). We’re ideally looking for someone who understands what this means for SEO, and how to win in a two-sided marketplace environment.
Priorities by phase

First 6 months (foundations):

• Measurement and reporting: bring SEO/GEO performance into in-house reporting with agreed definitions, a clear dashboard, and a repeatable performance review cadence.

• Strategy and “size of prize”: set a north star (“what great looks like”), baseline where we are today, quantify the opportunity, draw up a prioritised 12-month roadmap, and use this to inform our SEO operating model (where we invest, what we outsource, what we stop doing)

• Technical fundamentals: identify and drive the highest-leverage technical improvements (crawl/indexation, site architecture, performance, structured data).

• Content programme and governance: establish blog/content standards, owners, and an editorial calendar focused on user needs and information quality. Coordinate production through our content, product marketing and other teams as relevant.

6–12 months (acceleration):

• Experimentation framework (recommended, not required in the first 6 months): implement a lightweight testing approach to isolate impact and speed up learning on templates, internal linking, content, and SERP feature capture.

• Scale and leverage: expand the footprint through repeatable page patterns and systemised content production; refine vendor/tooling decisions based on demonstrated value.

Responsibilities

• Organic strategy & roadmap: define and maintain a prioritised SEO/GEO roadmap, aligned to business outcomes.

• Technical SEO: auditing and fixes across crawl/indexation, performance, architecture, and structured data; embed SEO into release processes.

• Measurement & insights: KPI framework (visibility > traffic > activation), instrumentation requirements, dashboards, and stakeholder reporting.

• Content & blog co-ownership: topic strategy, co-ordination, briefs, QA standards, editorial calendar, and performance feedback 

• Information quality: ensure users find accurate, up-to-date answers; reduce exposure to thin, duplicated, or misleading content (especially as GEO evolves). Explore opportunities to de-duplicate SERP crossover with paid marketing.

• GEO readiness: monitor how our brand/pages appear in AI-assisted discovery and adapt on-page structure and content standards accordingly.

• Vendors & tooling: evaluate what stays in-house vs. third parties (e.g., BrightEdge) and manage partners against clear outcomes.

• Cross-functional leadership: influence Product and Engineering roadmaps; align stakeholders and raise SEO capability across the org.

• Resource and operating model recommendations: use evidence to propose where additional resource/external support is required.
    

Requirements

• Demonstrated success leading SEO for a scaled consumer product, marketplace, or e-commerce business.

• Strong technical SEO capability (indexation, crawl, architecture, performance, schema).

• Data-literate and outcome-driven: able to translate noisy signals into clear priorities and measurable impact.

• Strong stakeholder management and communication; able to align teams and set durable standards.

• Hands-on with core SEO tooling (Search Console plus crawling/rank/competitive tools) and pragmatic vendor evaluation.

• Can run SEO independently while orchestrating delivery across teams without direct resourcing

Nice to have

• International SEO experience and CMS familiarity (e.g., Contentful).

• Familiarity with experimentation platforms and warehouse-based analytics.

• Experience operating and managing enterprise SEO platforms and agencies (including BrightEdge)