The Websites Team are responsible for all aspects of the Nationwide website estate – Nationwide.co.uk, Nationwide for Intermediaries, The Mortgage Works and the product pages in the internet bank and the app. You will be playing a pivotal role in ensuring Members receive a simply brilliant experience every time they interact with us online.
We’re looking for a curious, motivated, and insight‑driven Search Engine Optimisation (SEO) Analyst who’s excited by the challenge of unlocking growth through data. This role offers the opportunity to dig into performance, uncover opportunities, and shape strategies that elevate our organic search visibility, traffic, and conversions. You’ll play a key role in driving impact across the business, collaborating closely with content creators, developers, and marketing teams to ensure SEO is at the heart of our digital success.
We are happy to consider flexible working approaches to help you perform at your best.
This is a 12 month Fixed Term Contract.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
ResponsibilitiesWhat you’ll be doing
As an SEO Insights Analyst, you will be responsible for analysing organic search data, monitoring performance across key metrics, and producing insight-led recommendations that support sustainable SEO growth. You’ll do this by translating complex data into clear, meaningful insights for stakeholders and collaborating closely with content, product, development, and marketing teams to help shape effective SEO strategy and decision-making.
About you
As a minimum requirement, you’ll have/be:
- Proven analysis and insight experience with a large B2C multi-channel business, using relevant tools and methods to source and analyse data from multiple sources
- Experience working in the e-commerce division of a large-scale consumer retail organisation
- Demonstrable experience working in a hands-on SEO position
- Strong understanding of search engine algorithms, ranking factors (including Core Web Vitals, EEAT, and off-site signals), traditional SEO best practices, emerging AEO/GEO optimisation techniques, and website performance metrics
- The ability to build dashboards and interpret complex datasets using tools like PowerBI
- Experience using SEO tools like Brightedge, SEMRush and Conductor
- Proven performance reporting experience, including report design and build
- Highly proficient in interpreting data and extrapolating trends, in a Mobile & Digital environment
- Able to synthesise information from a variety of sources and translate metrics into actionable recommendations to improve performance
- Proven commercial awareness and knowledge of the digital channels and their use in a retail multi-channel business; knowledge of digital objectives (service/sales etc), website metrics and usability
- Knowledge of website technologies, such as HTML, JavaScript etc
- Staying abreast of the latest developments in sourcing insight and the opportunities these present to Nationwide, including looking to new tools, approaches and data to answer questions beyond what the current toolset alone can do
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
QualificationsThe extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
25 days holiday, pro rata
Access to private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub – access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role the job title on our internal systems will be Insight Consultant.
