SEO Content Lead

As SEO Content Lead, your key objective will be to drive performance on a major North American sports betting, predictions markets and igaming asset by leading a team of content and SEO experts and working with internal and external stakeholders

You know what makes high-quality betting content and have the ability to communicate your vision to writers and editors, along with a firm grasp of SEO fundamentals and an eye for measuring performance.
Working from BC’s London office (with a flexible work from home policy), you will work with a highly-skilled and dedicated team, focused on delivering on Better Collective business goals in your target markets.
What Does This Job Offer You

• The chance to combine your love of sports and content marketing

• The chance to collaborate with leading news and sports media

• Leadership of a market-leading team of content producers 

• A high degree of ownership and responsibility in work

• A dynamic, welcoming and highly-international work environment

As SEO Content Lead You Will

• Be responsible for the performance of exciting, major BC assets

• Work with a team of SEO and Content Creation specialists

• Support local teams in establishing best practices 

• Manage our relationship with external stakeholders in your region

• Define and develop the keyword strategy in your region

• Lead on the planning of evergreen, timely and event focused campaigns

• Drive the production of best in class content

• Evaluate and optimise performance for Better Collective sites in your region

• Work with Head of Group Media Operations to launch new ventures

Our Ideal Candidate

• Thrives on responsibility for delivering against business objectives

• Has a good understanding of SEO and Content Creation for betting

• Has created high-performing content

• Has experience in the successful execution of effective content strategies 

• Has at least three years of content production experience

• Is extremely well organised and detail driven 

• Understands the audience for sports betting content

Application Deadline
Does this sound interesting to you? We look forward to hearing from you and we will be accepting applications until…
All applications will be processed continuously during the next couple of weeks until we find the perfect candidate. Only applications submitted through our “Apply Now” function will be considered and evaluated.
Expected starting date: as soon as possible