As a Senior Specialist - Marketing, you will lead complex marketing workstreams and specialized programs within an assigned capability, channel, or audience. You will own end to end execution of initiatives with accountability for quality, accuracy, and measurable outcomes. You will translate defined objectives into detailed plans, briefs, and processes; and synthesize performance insights into optimization recommendations. You will also serve as a subject matter expert, mentor junior teammates, and collaborate closely with Marketing Managers and cross functional partners to elevate execution standards and program effectiveness.
Responsibilities:
- Owns end to end execution of assigned marketing programs, campaigns, or channels
- Translates objectives into briefs, plans, workflows, and deliverables
- Produces high quality assets and program outputs with minimal oversight
- Monitors performance, KPIs, and customer engagement; identifies optimization opportunities
- Synthesizes data, research, and insights into actionable recommendations
- Leads agency and vendor execution within defined scope
- Coaches and reviews work of Coordinators and Specialists to ensure quality and consistency
- Flags risks and recommends mitigation strategies to Managers or Senior Managers
Qualifications:
- Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required
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Master's Degree - Marketing, Communications, Business, or related field preferred
- 4–6 years of progressive marketing experience
- Demonstrated ownership of complex programs or channels with measurable impact
- Strong analytical skills and ability to translate data into actionable insights
- Advanced proficiency with marketing tools, platforms, and reporting for specialty area
- Strong communication and stakeholder collaboration skills
- Ability to work autonomously while aligning to broader program goals
- Industry experience in technology, product manufacturing, or supply chain preferred
- Ability to travel 0% - 25%
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About the TeamAt Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. 


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