Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The purpose of the Senior Software Consultant is to proactively seek new business opportunities with CDW customers to incrementally grow the software business across the core go to markets and offerings.
The role is responsible for proactively engaging with sellers across all segments and verticals using specialist knowledge of Software, prospecting, converting leads to opportunities and running the sales cycle to close profitable software business for CDW.
The role is responsible increasing the software financial performance contribution across allocated Sales Segments through multiple activities including account mapping, gap analysis, proactive customer targeting, white spacing activity, tender/RFP responses and other proactive sales activities. The role holder will be using their specialist knowledge of Software to support direct customer engagement for prospecting, leading opportunities and running the sales cycle to close profitable software licensing and solutions business for CDW.
What you will do
- Act as a virtual team member within your aligned CDW sales teams and take responsibility for increasing their software licensing and solutions and services revenues and gross profit.
- Work with sellers to identify gaps in existing client base spend and proactively call CDW's customers to generate opportunities and close business.
- Identify projects and opportunities to deal register with vendors.
- Provide consultancy advice on all software team supported vendor licensing models.
- Generate and close new business opportunities, including objection handling and negotiating.
- Review quotes for cross sell/ upsell and further project/ licensing opportunities.
- Build and deliver compelling commercial proposals.
- Lead the software contribution to tenders CDW respond to.
- Accurate pipeline management and forecasting.
- Create a plan to maximise business within aligned teams and provide reporting visibility to sales management on progress.
- Consulting and assisting Solution Architects on software licensing.
- Attend customer facing onsite or offsite meetings as and when required.
- Support in the creation of contracting documents aligned to the commitments made to customers during the sales process
- Support collaboration across CDW Solutions by being able to pitch the core value propositions.
- Provide support and upsell for large/strategic software renewals as required.
- Support the enablement of sellers in the go to market motions associated with Software sales.
What we expect of you
- Sales hunter skills in building/closing pipeline
- Active listening
- Communication & presentation
- Decision-making
- Strategic thinking
- Ability to lead virtual teams
- Excellent software licensing sales experience working in a large account reseller (LAR), reseller, distribution or vendor sales role.
- Understanding of RFP's and Tenders process and experience responding and winning tenders
- Understanding of Tail-End requirements of clients and delivering cost savings/cost avoidance and optimization.
- Hold latest software sales and licensing accreditations or achieve within 3 months for Citrix (CCSP), VMware (VSP), Veritas (VSE+), RedHat (RSS) and Microsoft (MLSE, MLSS).
- Additional vendor accreditation as required by business.
- Experience of vendor audit reviews and Install Base Reports
- Strong working knowledge of the following vendors: Citrix, VMware, Adobe, Red Hat, Mimecast and Microsoft
- Presentation and Communication - The ability to effectively present propositions, licensing models, and agreement structures to customers both face-to-face and remotely, combining deep knowledge of the subject matter, strong communication skills, and experience in engaging diverse audiences to drive understanding and decision-making.
- Interpersonal and Cross-Functional Collaboration - The capability to build and maintain productive working relationships across functional teams, leveraging interpersonal skills, industry knowledge, and experience in collaborative environments to foster teamwork and achieve shared business objectives.
- Sales Opportunity Management and Forecasting - The ability to strategically manage sales opportunities and provide accurate sales forecasting by integrating market knowledge, analytical skills, and hands-on experience in sales processes to drive revenue growth and business success.
CDW is committed to being an AI-fluent organization
We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities.
As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next.
Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
CDW London, England Office
One New Change, London, United Kingdom, EC4M 9AF
