At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our vision - We are building the planet’s most admired and compelling brand ecosystem
Our purpose - We are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Own it and back yourself - Own the basics, own your role and own the result
- Think without limits - Think, think fast, think fearlessly
- Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job DescriptionThe Senior Social Strategist is responsible for developing and leading organic social media strategies that build brand awareness, grow engaged communities, and strengthen audience relationships across social platforms. This role combines strategic thinking, cultural insight, and analytics to deliver impactful social-first content and campaigns aligned with broader brand and business objectives.
The role works closely with creative, content, PR, influencer, and stakeholder teams to ensure all organic social activity is insight-led, culturally relevant, and performance-driven.
Key Responsibilities
- Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
- Translate business and brand objectives into effective organic social plans and channel strategies.
- Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.
- Create strategic frameworks including content pillars, channel strategies and engagement approaches.
- Lead organic social planning across platforms including TikTok, Instagram, Facebook, YouTube, and Pinterest.
- Build strategies focused on audience growth, and brand advocacy.
- Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.
- Develop reporting frameworks and KPI measurement focused on organic social performance.
- Support influencer and creator collaborations from an organic and brand storytelling perspective.
- Present strategic recommendations confidently to senior stakeholders.
- Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.
- Mentor social team members and contribute to best practice development across the wider team.
- Significant experience in organic social media strategy, content strategy, or digital communications.
- Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
- Strong experience developing organic content strategies and social storytelling frameworks.
- Strong understanding of engagement strategy, community building, and audience growth techniques.
- Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.
- Experience working collaboratively with creative, content, PR, and influencer teams.
- Excellent presentation, communication, and stakeholder management skills.Strong commercial awareness and understanding of brand and marketing objectives.
- Experience managing multiple projects and priorities in a fast-paced environment.
- Strong organisational skills with the ability to balance strategic thinking and execution.
Along with your benefits package we also offer a wide range of perks for our colleagues:
Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
Employee Welfare
Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
