Jobs at Frasers Group

Provide energetic, customer-focused sales and service during the summer period. Advise customers, maintain visual merchandising and stock presentation, process deliveries, ensure accurate pricing and support inventory counts. Must be available for bank holidays, weekends and evenings. Contribute to store goals and represent the Sports Direct brand.

Seasonal retail role providing customer service, product recommendations, and supporting store standards. Duties include stock replenishment, visual merchandising, deliveries, pricing accuracy, inventory counts, and working bank holidays, weekends, and evenings through the summer period.

Serve as first point of contact in the Guil showroom, advise customers on furniture and interiors, maintain visual merchandising, process orders and quotations, keep customer records updated, promote payment/credit options, and uphold brand standards.

Seasonal temporary sales assistant (summer until 13 Sept) delivering excellent customer service, recommending products, maintaining visual merchandising and store standards, processing deliveries and stock, ensuring pricing accuracy, and supporting store targets. Must be available for weekends, evenings and bank holidays.

Write and curate fashion, beauty, and home editorial and campaign copy for FLANNELS and FRASERS. Produce SEO-optimised articles, source imagery, publish content on CMS, and create copy for CRM, paid social, OOH and retail. Collaborate with Content Strategist, manage content calendars, meet deadlines, and use AI tools to scale content creation.

Serve as the primary Made to Measure consultant from consultation to collection: take precise measurements, advise clients on tailoring choices, manage orders and fittings, drive sales (ATV/UPT), maintain MTM standards and records, provide hospitality, support stock audits, and represent the brand at events to grow the MTM department.

Lead brand strategy for FLANNELS and FRASERS across premium and luxury. Develop and execute omnichannel brand campaigns, define brand guidelines, collaborate with creative teams and agencies, monitor brand performance, and link awareness activity to commercial KPIs.

Lead development and execution of Sports Direct brand strategy across channels. Drive brand awareness and cultural relevance, plan and deliver campaigns, manage agencies and creative teams, monitor and report brand and performance KPIs, and optimise strategy using data to link brand activity to commercial outcomes.

Own and execute the onsite personalisation roadmap to improve engagement, conversion and satisfaction. Build, launch and optimise personalised journeys across site areas, run A/B and multivariate tests, analyse results, partner with Product, UX, Trading, Analytics, CRM and Audience teams, manage personalisation campaigns and KPIs, and lead a small personalisation team.

Lead membership growth and retention by coaching sales staff, driving lead generation, monitoring KPIs, building local partnerships, executing member engagement initiatives, and supporting club operations and compliance to maximise commercial performance.

Lead club membership growth and retention by driving sales performance, coaching staff, managing KPIs, developing lead-generation and local partnerships, and ensuring excellent member experiences and operational standards.

Lead a small in-store team to deliver excellent customer service, train and coach colleagues, maintain visual merchandising standards, drive sales and operational performance, and support colleague development through company learning programs.

Define and execute AEO/GEO (AI Search) strategy to improve product and content discoverability across LLM platforms. Optimize PDPs, PLPs, structured data, product feeds and entity architecture. Partner with Trading, Product and Engineering to enrich feeds and attributes. Measure AI visibility and impact via experimentation, analytics and reporting, and provide commercial insights to shape long-term AI-driven retail discovery.

Lead the Group personalisation strategy across digital channels, owning roadmap, audience management, experimentation and AI-driven optimisation. Build frameworks, coach teams, partner with CDP/Analytics/CRM, and deliver measurable commercial improvements in conversion, engagement and lifetime value.

Lead and grow the Personal Shopping function across digital and in-store channels, using data to drive sales, profitability and client acquisition. Own KPIs, P&L, forecasting, processes and compliance; improve operational efficiency, train teams, manage stock movement and commission reporting, and collaborate with Marketing, Digital, Retail and Commercial teams to strengthen brand awareness and client engagement. Travel nationally to support rollouts and ensure consistent execution across locations.