Jobs at Frasers Group

Lead development and execution of Sports Direct brand strategy across channels. Drive brand awareness and cultural relevance, plan and deliver campaigns, manage agencies and creative teams, monitor and report brand and performance KPIs, and optimise strategy using data to link brand activity to commercial outcomes.

Serve as the primary Made to Measure consultant from consultation to collection: take precise measurements, advise clients on tailoring choices, manage orders and fittings, drive sales (ATV/UPT), maintain MTM standards and records, provide hospitality, support stock audits, and represent the brand at events to grow the MTM department.

Lead brand strategy for FLANNELS and FRASERS across premium and luxury. Develop and execute omnichannel brand campaigns, define brand guidelines, collaborate with creative teams and agencies, monitor brand performance, and link awareness activity to commercial KPIs.

Lead a small in-store team to deliver exceptional customer service, drive sales and store performance, enforce visual merchandising standards, coach and develop colleagues, and support operational goals through effective leadership and brand promotion.

Lead a small instore team to deliver excellent customer service, visual merchandising, and sales performance. Coach, motivate, and develop colleagues, enforce operational best practices, and support store presentation and brand standards to achieve commercial targets.

Lead development, management and optimisation of customer audiences in the CDP. Define and govern audience frameworks, collaborate with Marketing, Product and Analytics, deliver audience reporting and insights, drive AI/automation-led personalisation, and mentor one direct report to improve conversion, retention and lifetime value.

Lead club membership growth and retention by driving sales performance, coaching staff, managing KPIs, developing lead-generation and local partnerships, and ensuring excellent member experiences and operational standards.

Lead membership growth and retention by coaching sales staff, driving lead generation, monitoring KPIs, building local partnerships, executing member engagement initiatives, and supporting club operations and compliance to maximise commercial performance.

Lead and grow the Personal Shopping function across digital and in-store channels, using data to drive sales, profitability and client acquisition. Own KPIs, P&L, forecasting, processes and compliance; improve operational efficiency, train teams, manage stock movement and commission reporting, and collaborate with Marketing, Digital, Retail and Commercial teams to strengthen brand awareness and client engagement. Travel nationally to support rollouts and ensure consistent execution across locations.

Lead and grow FLANNELS Personal Shopping, using data-driven insights to drive sales, profitability and client engagement across digital and physical channels. Own KPIs, P&L, processes, training and cross-functional collaboration to deliver a consistent, high-end client experience and expand the service nationally.

Provide exceptional in-showroom customer service and sales advice for furniture and interiors. Maintain visual merchandising and showroom standards, process orders and quotations, manage customer records, promote payment/credit options, and stay product- and trend-informed while representing the brand and supporting the team.

Define and execute AEO/GEO AI Search strategy to improve product and content discoverability across LLM platforms. Optimize product feeds, structured data, entity architecture, and PDP/PLP content. Partner with Trading, Product, and Engineering to enrich feeds and attributes. Measure AI visibility and impact through experimentation, analytics, and reporting, and shape the long-term roadmap for AI-driven retail discovery and conversational commerce.

Supervise and coach a team of Sales Advisors to drive store sales and KPIs. Manage daily store operations, stock control, merchandising, loss prevention, wage controls, audits, and visual standards. Deliver training, support team development, and work with store leadership and stakeholders to meet commercial targets and customer service goals.

Serve as first point of contact in the Guil showroom, advise customers on furniture and interiors, maintain visual merchandising, process orders and quotations, keep customer records updated, promote payment/credit options, and uphold brand standards.