Jobs at Frasers Group

Lead the Group personalisation strategy across digital channels. Own roadmap, audience management, experimentation and AI-driven automation. Build frameworks, manage teams, partner with CDP, CRM and Analytics to deliver personalised onsite and marketing experiences that drive conversion, engagement and lifetime value.

Own and deliver onsite personalisation across site journeys (homepage, PLP, PDP, search, basket, checkout). Build the roadmap, develop hypotheses and experiments, analyse results, optimise experiences, manage personalisation campaigns and KPIs, collaborate with UX, Product, Trading, CRM and Audience teams, and line-manage the Personalisation Specialist and Assistant.

Lead sales and retention efforts to grow live membership, coach and train the team on the FUNDAMENTALS sales process, manage club activity planning and KPIs, drive revenue across memberships and secondary spend, build local partnerships, support operations and deliver monthly sales presentations.

Lead AEO/GEO strategy to improve AI retrieval, citations, and discoverability across LLM-powered platforms. Optimize product feeds, structured data, entity SEO, and PDP/PLP content. Partner with trading, product, and engineering teams to measure AI visibility and commercial impact, run experiments, and report insights to senior stakeholders to shape an AI-first retail discovery roadmap.

Own and execute digital trading strategy for multiple EU websites. Manage day-to-day trading, campaigns, promotions, reporting and analysis to drive conversion and sales. Collaborate with marketing, optimisation, UX and brand teams to deliver content, product information and long-term trading roadmap. Lead, develop and motivate a trading team to meet commercial KPIs.

Define and implement analytics tracking across web and app, translate business goals into tracking designs, write implementation-ready stories, validate client- and server-side tracking, maintain governance, conduct audits, and support data quality and documentation for measurement and optimisation.

The Supervisor will lead a team, ensure excellent customer experience, support visual merchandising, and drive store performance towards commercial goals.

Lead and evolve the Personal Shopping proposition, focusing on client acquisition, retention, operational efficiencies, and strategic initiatives. Drive sales and oversee team performance metrics while ensuring compliance and enhancing the luxury shopping experience.

Define and enforce analytics measurement across web and app. Create implementation-ready tracking designs and Jira stories, support client- and server-side tagging, validate data quality, maintain event taxonomy and documentation, conduct audits, and troubleshoot tracking issues to ensure reliable, scalable analytics for product, marketing, and experimentation.

Lead sales and retention at a gym club: train and coach the team on the FUNDAMENTALS sales process, drive new member acquisition and retention, manage activity planning and local partnerships, monitor KPIs, deliver sales presentations, support operations and member-facing duties, and develop staff performance.