Teams at Frasers Group

Lead the Group personalisation strategy across digital channels. Own roadmap, audience management, experimentation and AI-driven automation. Build frameworks, manage teams, partner with CDP, CRM and Analytics to deliver personalised onsite and marketing experiences that drive conversion, engagement and lifetime value.

Own and deliver onsite personalisation across site journeys (homepage, PLP, PDP, search, basket, checkout). Build the roadmap, develop hypotheses and experiments, analyse results, optimise experiences, manage personalisation campaigns and KPIs, collaborate with UX, Product, Trading, CRM and Audience teams, and line-manage the Personalisation Specialist and Assistant.

Lead sales and retention efforts to grow live membership, coach and train the team on the FUNDAMENTALS sales process, manage club activity planning and KPIs, drive revenue across memberships and secondary spend, build local partnerships, support operations and deliver monthly sales presentations.