Teams at Frasers Group

Serve as the primary Made to Measure consultant from consultation to collection: take precise measurements, advise clients on tailoring choices, manage orders and fittings, drive sales (ATV/UPT), maintain MTM standards and records, provide hospitality, support stock audits, and represent the brand at events to grow the MTM department.

Lead development and execution of Sports Direct brand strategy across channels. Drive brand awareness and cultural relevance, plan and deliver campaigns, manage agencies and creative teams, monitor and report brand and performance KPIs, and optimise strategy using data to link brand activity to commercial outcomes.

Lead brand strategy for FLANNELS and FRASERS across premium and luxury. Develop and execute omnichannel brand campaigns, define brand guidelines, collaborate with creative teams and agencies, monitor brand performance, and link awareness activity to commercial KPIs.