Teams at Frasers Group

Leads the group's performance marketing strategy across paid search, affiliate, social media, SEO, and app marketing. Manages acquisition strategy, budgets, bidding, forecasts, analytics, channel performance, and omnichannel integration. Oversees partner relationships and leads a high-performing marketing team while driving profitable growth, customer engagement, and continuous innovation.

Leads Frasers Group’s consumer PR, social media, and influencer strategy across its global brand portfolio. Oversees integrated campaigns, earned media, creator partnerships, cultural opportunities, budgets, measurement, agencies, and a high-performing team. The role connects communications activity with brand positioning, audience growth, commercial performance, and key trading moments while advising senior stakeholders and maintaining cultural relevance across media, fashion, sports, entertainment, and retail.

Executes daily digital trading across EU websites, managing campaigns, promotions, content updates, product information, and trading strategies. Analyzes sales, customer behavior, competitors, and performance reports to improve conversion, revenue, and commercial KPIs. Coordinates campaign critical paths, supports SEO and seasonal content, resolves product-content issues, and communicates trading priorities to marketing and optimization teams. Also provides objectives and development support for Trading Assistants.