Social Media Manager

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
As the Senior Social Media Manager, you will lead the planning, creation, and execution of our social media marketing efforts.
You'll develop a breakthrough social strategy leveraging the brand's unique point of view to reach and influence finance and accounting networks on established and emerging platforms. You will direct all organic social media activities, aiming to engage new and existing customers in ways that ultimately drive customer acquisition and retention.
A big part of your role will be manag ing and produc ing a new live event and podcast for the Office of the CF O , ensuring the brand r emains r elevant through influencer engagement s , partner support , and paid collaborations . Additionally, you will drive a participation culture within BlackLine to hel p the b r and maximize its reach, drive buzz , and win customer lov e .
You'll Get To:

• Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels.

• Oversee the planning and execution of a new live event, including programming, coordinating logistics , managing promotions, and ensuring seamless integration with lifecycle marketing campaigns .

• Establish repeatable operational methodologies and mechanisms that enable fast and responsive content development and distribution.

• Provide company-wide thought leadership on ways to reach and gain the attention of target audiences.

• Deliver a wide range of content forms, including video, text, imagery, animation, live action , and other content forms that best utili z e the capabilities of the socia l media platform.

• Analyze program and content results, applying key learnings to optimize future projects .

• Manage budget, including tech and influencer support and production.

What You'll Bring:
Years of Experience in Related Field: 8 +
Education: Bachelor's degree in Marketing , Business, Communications, or a related field. Master's degree is a plus.
Technical/Specialized Knowledge, Skills, and Abilities:

• 8 + y ears working in social media, content, or B2B events

• Provide examples of leading internal teams or partners to develop breakthrough creative concepts, including video

• Have a deep passion for modern digital marketing practices , blending creative and analytics to get the right message to customers.

• Constantly evaluate results to take work to the next level

• Naturally curious and an expert communicator, both internally and with customers

• Have deep experience presenting ideas and results to executive leadership

• Have experience managing a large budget while demonstrating the ability to think lean and scrappy

We're Even More Excited If You Have:

• Experience with LinkedIn, Meta, YouTube, Reddit, TikTok

• An understanding of event platforms like Riverside, Streamyard , Goldcast , ON24, Cvent

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.