Senior Site Optimisation Manager

We're ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. 

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.

As Senior Site Optimisation Manager, you will lead the day-to-day onsite operation across global markets, turning commercial priorities into effective onsite activity. You will be accountable for how the team uses homepage, navigation, search and merchandising across devices to improve the customer journey, increase conversion and drive sales.

Working closely with Regional Trade, Buying, Merchandising, Trade Marketing, Marketing and Creative, you will ensure onsite activity reflects trading priorities, campaign plans and local market needs.

You will combine strong commercial judgement with an analytical approach, using performance and customer insights to identify opportunities and respond quickly to changing trade. 

You will lead a team of the Managers, Specialists and Assistants, providing clear direction, building capability and empowering the team to make informed trading decisions. 

The Details 

• Onsite Optimisation: Own the ongoing optimisation of homepage, navigation, search and merchandising, using a test-and-learn approach to improve engagement and conversion across markets and devices.
• Trading & Execution: Lead the day-to-day onsite operation across global markets, translating trading objectives into clear onsite plans and deploying levers at pace to support the Customer & Commercial strategy.
• Campaign & GTM Delivery: Lead onsite contribution to global go-to-market plans, translating campaign priorities into onsite execution and using previous campaign results to improve future activity.
• Data & Performance: Use customer and performance data to identify, prioritise and measure optimisation opportunities, including customer journeys from homepage into curated categories and edit pages. Lead weekly reporting to spot market-level trends, share learnings and recommend onsite optimisations.
• Process, AI & Automation: Continuously improve BAU processes, identifying practical opportunities for AI and automation
• Cross-functional Partnership: Build strong relationships across Regional Trade, Buying, Merchandising, Trade Marketing, Marketing and Creative, aligning priorities and representing onsite in cross-functional planning and trading discussions.
• Platforms & Tools: Maintain a strong working knowledge of merchandising, search and CMS tools to support the team and confidently represent its capabilities and delivery commitments in wider forums.
• Team Leadership & Development: Lead and develop the Digital Trading and Content & Optimisation teams, setting clear direction, building capability and creating a high-performing environment that supports development and progression.  

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. 

About You 

• Site optimisation experience or ecommerce experience in retail or an agency, leading teams and day-to-day onsite delivery.
• Expertise in merchandising, search and CMS tools, ideally Algolia, Fredhopper or Sitecore.
• Strong analytical skills, using tools such as Adobe and Mixpanel to identify opportunities and measure impact.
• Commercial judgement and confidence to make decisions as priorities change. 
• Experience managing content across multiple markets and languages in a global business.
• Calm leadership under pressure, balancing reactive and planned trading activity.
• Clear communication and stakeholder management, influencing priorities through onsite recommendations.
• Strong planning skills, balancing team capacity, ownership and competing priorities.
• Attention to detail across onsite execution and reporting.

BeneFITS’  

• Employee discount (hello ASOS discount!)  
• Employee sample sales  
• 25 days paid annual leave + an extra celebration day for a special moment  
• Discretionary bonus scheme  
• Private medical care scheme  
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role. 

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.