Senior Sales Enablement Manager

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

The purpose of Senior Sales Enablement Manager is to design and deliver strategic enablement programmes that elevate seller capability, embed modern/AI-first selling practices, and improve productivity to drive revenue growth. The role directly strengthens sales performance by closing capability gaps, accelerating pipeline generation, improving win rates, and ensuring alignment with GTM priorities and growth targets across the organisation. The role works cross-functionally with Sales, Marketing, Services, Operations, IT, and vendors to ensure consistent messaging, seamless tool adoption, and high-impact training. Influences senior stakeholders and indirectly improves customer engagement through better-equipped sellers.

What success looks like

SLAs / Performance Indicators

• Deliver all enablement programmes to agreed timelines and quality standards.
• Respond to stakeholder requests within 2 business day.
• Achieve 80%+ satisfaction with enablement content and sessions.

Financial / Business Targets

• Measurable uplift in pipeline generation, qualification quality, and win rates linked to enablement initiatives.
• Increased adoption of AI tools (e.g., Copilot), CRM, and MEDDPICC.
• Improved seller productivity metrics (e.g., time-to-first-opp, training completion, engagement scores).

Strategic Projects / Initiatives

• Execute the 2026 Enablement Roadmap aligned to GTM priorities.
• Launch role-specific capability programmes (AM, AD, Solution Specialists).
• Deliver AI-first selling framework across the sales organisation.

Key Deliverables

• Playbooks, microlearning modules, scenario tools, and persona-based resources.
• Data-driven dashboards showing enablement impact.
• Development of Sales Managers to strengthen coaching and deal strategy support.

What you will do

Daily Tasks

• Engage with stakeholders to diagnose training needs and prioritise work.
• Build, refine, and publish enablement content.

Key Accountabilities

• Delivery of the enablement roadmap.
• Creation of scalable, consistent, high-impact programmes.
• Embedding AI-first selling approaches.
• Driving tool adoption and seller capability uplift.
• Cross-functional alignment to maintain consistent GTM messaging.

Relationships

• Sales Directors & Sales Managers
• Solution Sales Leads
• Marketing
• Services & Product Teams
• IT & Sales Operations
• Vendors (training, content, strategy alignment)

Leadership Expectations

• Drive change adoption across the sales organisation.

What we expect of you

• Proven experience in sales enablement, sales leadership, or commercial operations.
• Demonstrated ability to design and deliver capability programmes at scale.
• Experience using CRM, sales methodologies (e.g., MEDDPICC), and AI tools such as Copilot.
• Strong data literacy and ability to link enablement to business outcomes.
• Experience in a technology or solutions-led sales organisation.
• Background in consultative selling or modern digital selling.
• Exposure to vendor training negotiation and GTM alignment processes.

CDW is committed to being an AI-fluent organization

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities.

As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.