The role
Brunswick Group is seeking an experienced Research Executive to join its London team. This person will be expected to support a broad range of research work, across quantitative and qualitative research, as well as digital analytics, to generate client insights.
The role would see the person interacting with many different parts of Brunswick Group, as well as working across all industry sectors and a range of different critical issues.
The role would be an excellent opportunity for someone with existing experience of opinion research, who is looking to develop as a data-driven advisor.
About Brunswick Insight
Brunswick Insight is the firm’s strategic research hub, helping to bring a more comprehensive view of the outside world to inform the advice Brunswick gives to its clients.
The team specializes in conducting both qualitative and quantitative opinion research, as well as analysing conversations taking place in the media and online.
Insights generated inform client strategy, underpinning campaign and communication strategies, and providing key insights at business-critical moments.
The Insight team is made up of around 30 people globally with hubs in Brunswick’s London, Washington DC and Beijing offices. Members come from a wide variety of backgrounds including political polling, market research, journalism and media analytics.
Responsibilities
The person would be expected to support the following research tasks:
- Capturing client needs and translating them into research briefs
- Advising on the selection of quantitative and qualitative methodologies and analytical tools
- Working as part of a team to conduct quantitative and qualitative research, including designing quantitative and qualitative research, liaising with suppliers, moderating in-depth interviews and focus groups
- Working as part of a team to gather, clean and analyse media and social media data to generate insights, using both specialist tools and manual approaches
- Communicating research findings to clients, both in writing and orally
- Facilitating the smooth-running of research projects
- Working on a number of quick turnaround and longer-term projects at any one time
- Supporting team members on new business development, involving writing first drafts of pitches and proposals
- Promoting and supporting an insight-driven culture within the firm
Experience
- Understanding and experience of research across: corporate reputation; message testing; public affairs; crisis and corporate issues; branding
- A proven track record in opinion research
- Experienced in using data to advise clients on critical issues and strategy
- Cross-sector experience, in one or more of these areas: financial services; energy & resources; pharmaceutical & healthcare; consumer goods; technology media & telecoms
- A good understanding of the UK and global media and social media landscapes
- Experienced project manager able to organise a team to deliver against objectives and timeframes
Capabilities
- Inquisitive and analytical mindset
- Excellent attention to detail
- Ability to operate in a past pace, client service environment. Able to prioritise competing demands and work to tight deadlines
- Continuous learner, actively seeking opportunities and feedback to develop skills
- Team player (though can also work unsupervised)
- Thinks proactively about how data-driven insights can help clients
- Can generate high quality written outputs (presentations, reports, advice notes, etc)
- An excellent communicator both written and orally, with abilities in data visualisation, as well as presenting research and advice in an engaging and accessible way
- Solutions-focused, creative thinker
Knowledge
The person should have at least a basic understanding of the following:
- Financial and corporate communications, and the role data can play in decision-making
- Using quantitative and qualitative techniques to understand opinion
- How key social media platforms work, and the role they play in shaping public opinion
- The UK and international media landscape, and how journalists/news outlets function
- A basic understanding of statistical principles
- Proficient in using Microsoft PowerPoint, Excel, Word, Outlook
We are committed to embedding a culture and working environment that actively promotes diversity and inclusion and safeguards against discrimination and unfavourable treatment of our people in all aspects of employment including recruitment, promotion and training opportunities.
We recognise the differences that a diverse workforce can bring. We believe that we’re stronger and can serve our clients better when we draw upon the combined strength of all of our employees and we are committed to encouraging a working climate that respects and promotes equality.
We have a responsibility to ensure that there is no unlawful discrimination and that equal opportunities are available for all of our people.
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