Senior Regional Marketing Manager UK & Nordics (m/f/d)
United Kingdom & Nordics | Clinical Diagnostics Group (CDG) | Field
About the Role
Bio-Rad is looking for a Senior Regional Marketing Manager to lead marketing strategy and execution for our Immunohematology, Quality Systems and Immunology portfolios across the UK and Nordics. In this role, you apply deep product and market expertise to develop and execute marketing plans that are tailored to UK and Nordic customers, drive sustainable growth, and align priorities with our UK and Nordics sales teams. You will work closely with your manager in the Marketing Organization, the Sales teams and Brand&MarkCom Organization to bring global strategies to life at a local level. The position is based in the United Kingdom at any location with good access to a regional office in Watford (Hertfordshire, England) with sales and back-office functions.
Key Responsibilities
- Develop and implement annual marketing plans for the market across the 4 Ps (Product, Place, Promotion, Price) with focus on Immunohematology and Quality Systems, in line with global product marketing strategy.
- Maintain in-depth, up-to-date knowledge of Bio-Rad's product portfolio, applications, and the UK and Nordics diagnostics market to support Sales and Marketing.
- Drive sustained sales revenue growth by executing local strategies and tactics responsive to UK and Nordics market conditions and competitive dynamics; partner closely with UK and Nordics sales representatives and managers on high-potential accounts.
- Gather and act on market intelligence and Voice of Customer (VOC) insights from key accounts; monitor competitors and market shifts; and share insights with your manager and Global Marketing teams.
- Conduct localized competitive analysis (SWOT, Mekko) and identify strategic opportunities
- Enable the UK and Nordics sales team with global value propositions and messaging adapted to local positioning; develop marketing collateral and support field execution.
- Manage marketing budget, ensuring activities remain within plan and reporting on ROI.
- Support product launches and expansions in the UK and Nordics in collaboration with Global Marketing and cross-functional teams.
- Build and maintain relationships with key customers, thought leaders, and industry influencers
- Willingness to travel within the UK and Nordics (up to 50%)
What You Bring
- Bachelor's degree required; Master's degree or equivalent in a related field preferred.
- 8+ years of experience in diagnostics marketing; experience in sales and/or application support is a plus
- Strategic mindset, effective communication skills and strong business insight required
- In-depth knowledge of Immunohematology and/or Quality Systems products, technologies, and applications
- Fluent English required; a Nordic language (Swedish, Norwegian, Danish, or Finnish) is a strong plus.
- Proven ability to plan and execute marketing activities that drive product adoption, with strong accountability and follow-through.
- Experience working cross-functionally with Sales, Global Marketing, and Marketing Communications teams.
Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.
Benefits: Bio-Rad's biggest asset is its people, and the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.
We’re proud to offer a variety of options, including pension matched up to 8%, private health & dental insurance with Bupa, life insurance & income protection, 25 days holiday plus an extra day off on your birthday, work from home 2 days per week ( after training), cycle to work scheme, free on-site parking, employee discounts at many retailers & gyms, employee referral scheme, & Help@hand (24/7 online GP, mental health support, & virtual wellbeing program).
EEO Statement: Bio-Rad is an Equal Employment Opportunity employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply.
Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorised by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorised to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.
Bio-Rad Laboratories Watford, England Office
Watford, United Kingdom
