Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager who will work closely with product, marketing and our agencies to help define and communicate our consumer products, propositions and go to market strategies.  
 

As a relatively new function at Rightmove this is a brilliant opportunity to establish the overall Product Marketing strategy, embed the function and help shape the future strategic direction of the business.
 

What you’ll be doing
 

• Embed the Product Marketing team as experts in understanding our suite of products and where the team can add the most value at different stages in the consumer journey, based on commercial targets and consumer/market insights. 

• Liaise with Marketing at planning stage to be the voice of the product team: 

• Influence how prominent product is within our brand communication.  

• Make recommendations on what kind of Marketing a product needs to achieve its targets/OKRs.  

• Foster and nurture close collaboration between Marketing and Product so that Marketing can influence the product roadmap where appropriate.  

• Set the strategic direction for product marketing  

• Identify gaps and opportunities within our consumer offering and work with the product teams on discovery and development of these.  

• Working in close collaboration with the product team and the Marketing team (including Brand Managers, CRM, Content, PR and agencies) to develop go-to-market plans for new and existing products, based on strong understanding of consumer needs and analysis of key data and insights. 

• Create compelling value propositions, positioning and messaging frameworks for new products and services, working with agencies and internal teams where appropriate. 

• Be the voice of the consumer within core products, utilising user segmentation and journey mapping to hone our consumer journeys, driving up awareness and usage by deploying the right message, to the right audience, at the right point in their journey with us.  

• Be involved from an early stage in the development of new products and propositions, having a point of view on market trends, consumer behaviours and competitive changes that could impact or shape our consumer offering 

• Manage a team of two Product Marketing Managers 

We’re looking for someone who
 

• Demonstrates a real passion for bringing products to market to achieve business targets, leading with gravitas   

• You have a unique mix of analytical, strategic and creative skills.  You love the variety of thinking required to analyse data, set strategy & direction, execute creative marketing and win hearts and minds along the way.  

• An excellent communicator and storyteller, you’ll be comfortable presenting to and influencing other teams around the business, including senior stakeholders, on your projects and plans.  

• You’ll have exceptional attention to detail and an iterative test and learn mindset, always looking for ways to improve the effectiveness of our product marketing across the end-to-end consumer experience.    

• Ability to make the complex simple  

• Good at managing multiple stakeholders and inputs to create one simple view 

• Strategic thinker who looks to solve business challenges by starting with the consumer.    

• You’ll love working with a variety of people and skill sets and relish the variety of conversations you contribute to, from legal and compliance to tone of voice, creative and messaging.    

• You’ll have experience working for a digital brand developing new digital products and services and understand both the challenges and rewards that come with this.   

What you’ll bring to the role
 

• 10+ years experience working in Marketing or Product Marketing (must have product marketing experience)   

• Highly organised, proactive and a skilled multi-tasker, you’re capable of pivoting quickly when needed and confident thinking on your feet  

• Past work in a consumer products organisation working with a complex ecosystem of products  

• A proven track record of working closely with Product and Marketing leadership and helping to shape Go to Market strategy from the early stages of product building   

• Demonstrable experience of ownership (we are looking for people who welcome responsibility and make things that matter happen) and comfortable and confident in discussions with people at all levels of the business: technical and non-technical, senior and operational management. We have a very flat structure.  

About Rightmove  

Our vision is to give everyone the belief they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust and belief to make it happen. We're home to the UK's largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what's on the market. Despite this growth, we’ve remained a friendly, supportive place to work, with employee #1 still working here! We’ve done this by placing the Rightmove How's at the heart of everything we do. These are the essential values that reflect our culture, and include: 

• We create value…by delivering results and building trust with partners and consumers.   

• We think bigger…by acting with curiosity and setting bold aspirations.  

• We care deeply…by being real, having fun, and valuing diversity.   

• We move together…by being one team - internally collaborative, externally competitive.   

• We make a difference…by focusing on delivering measurable impact.   

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. 

And with 88% of Rightmovers saying we’re a great place to work, we’re clearly doing something right!   

 If all this has caught your eye, you may well be a Rightmover in the making...   

What we offer:

• Cash plan for dental, optical and physio treatments   

• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan   

• 27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes   

• Hybrid working pattern with 2 days in office   

• Contributory stakeholder pension   

• Life assurance at 4x your basic salary to a spouse, family member or other nominated person in your life   

• Competitive compensation package   

• Paid leave for maternity, paternity, adoption & fertility   

• Travel Loans, Bike to Work scheme, Rental Deposit Loan   

• Charitable contributions through Payroll Giving and donation matching   

• Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts and more   

As an Equal Opportunity Employer, Rightmove will never discriminate on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success. We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.