Senior Product Marketing Manager

Location: London

Salary: £60,000 - £65,000 + Bonus

At Arbor, we’re on a mission to transform the way schools work for the better. 

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. 

Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. 

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn. 

We are looking for a collaborative and forward-thinking Senior Product Marketing Manager to join our Marketing team and help us competitively position and successfully release new features and products in collaboration with our Product team. The remit and focus of the role is to contribute to our annual Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption. It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re an experienced and passionate candidate, this is the role for you.

Core responsibilities

• Planning and Strategy
• Contribute to our annual Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption
• Business partner with our Product Lead for your product suite, and with your peers in Marketing, to enable these teams to hit commercial and customer goals
• Deeply understand our market, customer, and product suite, establishing yourself as an authority on these topics in the business
• Generate insights and research that inform your planning and messaging
• Delivery and Results
• Go to Market Planning and Pricing
• Bring new features to market in your product set - ensuring they’re successful for new business and customer teams alike
• Partner with Product, Sales, Marketing and Customer to make sure they get what they need from releases
• Work with internal teams on pricing implementation
• Product Adoption
• Work with Customer Success Managers and Product Managers on a programme which drives customer value from our products in your suite/set
• Storytelling and Sales Enablement
• Craft compelling, differentiated product-level positioning and key messages for Arbor’s products and new feature releases in your area
• Understand our competitors and how to message Arbor to win against each of them
• Co-own our library of sales enablement collateral which helps us improve our win rate
• Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs
• Own messaging and positioning that describes the value of Arbor for your target customer segment
• Systems and data
• Understand data quality and system setup for your work in Gainsight, Hubspot, Salesforce and other relevant systems
• Be an expert in using our systems to achieve your goals and deliver your programme
• Other
• Be a brand custodian, helping to train others in our tone of voice
• Occasionally write blogs

• Background: Extensive experience in B2B product marketing or brand marketing
• Messaging and positioning: Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
• Go-to-market:
• Strong commercial mindset, with proven ability to launch features which drive key metrics like NRR
• Understanding of pricing principles 
• Experience working with digital product and B2B sales teams to bring products to market
• You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
• Technical skills:
• A passion and aptitude for data analysis, advocating for customers and critical thinking
• Confidence to present and explain ideas to colleagues - must be resilient
• Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
• Experience with customer research and surveys
• Ways of working:
• A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
• The ability to keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands
• Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
• A bias for action where no task is too big or too small

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks 
• Private Dental Insurance with Bupa 
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching) 
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year
• Dog friendly offices!

1. Phone screen
2. 1st stage
3. 2nd stage

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. 

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively  encourage applications from people of all backgrounds. 

Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: [email protected] 

Please note: We are unable to provide visa sponsorship at this time.