Lead marketing efforts for the Encord platform by owning messaging, delivering sales enablement, creating content, and collaborating with teams to enhance product offerings.
About Us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more.
We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47, and Y Combinator.
The Role
We are looking for a rockstar Senior Product Marketing Manager to join our Marketing team. As our second product marketer, you will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
What you'll do
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
- Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
- Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
- Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
- Help build a product our customers love
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback
Who we're looking for
- A proven track record in product marketing with experience on technical products
- Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
- Comfortable owning and running direct customer engagements
- Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
Experience requirements
- 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
- Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Proven ability to collaborate with sales, growth marketing, and product teams
- Preferred: technical academic background (BS in Computer Science or related discipline)
Why Encord
- Competitive salary, commission, and equity in a high-growth startup
- Strong in-person culture — most of the team works from our London office 4+ days/week
- 25 days annual leave + UK public holidays
- Annual learning & development budget
- Travel for customer visits, events, and conferences across the UK and Europe
- Company lunches twice a week
- Monthly socials & bi-annual team offsites
Top Skills
AI
Computer Vision
Data Platforms
Deep Learning
Marketing Content Creation
Sales Enablement
Encord London, England Office
Eastcastle St, London, United Kingdom, W1W 8DE
Similar Jobs
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Lead product positioning, messaging and go-to-market for EMEA. Drive launches, enablement, cross-functional alignment, and data-driven testing to grow product adoption and customer experience.
Software • Sports • Wearables • Analytics
Lead product marketing for Catapult's Tactics & Coaching product portfolio, overseeing go-to-market strategies, product lifecycle, and marketing execution across teams, while developing positioning and messaging for targeted audiences.
Other
The Senior Product Marketing Manager will lead marketing initiatives for GWI's API and AI products, focusing on positioning, messaging, and go-to-market strategies, collaborating with various teams and gaining customer insights.
Top Skills:
AIAPIs
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
