Senior Product Marketing Manager

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team.  Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com

We’re Flexera and we’re transforming the software industry. With more than 50,000 customers across the world, we are achieving our goals. But we’re nothing without our team. Bold, motivated and ready to continue re-imagining the industry during a time a substantial growth and ambitious plans. In your role as Senior Product Marketing Manager, you will evolve a traditional product marketing function into a best practice strategic solution and content marketing engine.

You will lead the market positioning and strategic narrative to drive awareness, preference and growth with prospects, customers and media and analyst influencers for the products that fuel our Agility, Insights and Operations solution sets.

The ideal candidate will be a go-getter with a demonstrated track record of gathering and translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories across paid, earned and owned communications channels. This leader will build cross-functional strategies to grow the business in tight partnership with Product, Strategy, Engineering, Customer Success and Sales teams. Working knowledge of how to position a traditional product narrative into a solution narrative for the marketplace, media and analysts (Gartner, Forrester, IDC) to secure positive representation for Flexera is an important part of this role. 

As the Senior Product Marketing Manager, you will:

• Develop competitive positioning for the software products fueling our Agility, Insights and Operations solution sets by using competitive analysis and input from product management, strategy, engineering and sales
• Develop, lead and manage a comprehensive go to market strategy aligned with product roadmap deliverables and insights from customer feedback
• Serve as the subject matter expert, thought leader and spokesperson for the products in our Agility, Insights and Operations solution sets including market and competitive intelligence, data-driven insights and market trends for internal and external audiences and speaking engagements
• Develop a content strategy to take complex product attributes and translate to simple, compelling positioning, value propositions, messages and storylines that communicate differentiation and market leadership aligned with buyer personas and journeys
• Partner with the creative team to produce a regular cadence of best-in-class conversion and SEO-optimized content including whitepapers, ROI calculators, capability assessment tools, videos, podcasts, infographics, proprietary research reports, customer stories, blogs, case studies, FAQs, webinars, data sheets, demos, solution guides, battle cards, talk tracks, sales decks and more that emotionally connect with buyers at the right time to assist sales across all funnel stages, fuel demand generation campaigns and drive audience to consume, share and comment
• Amplify content via all our distribution channels – owned (web, digital), earned (PR, AR, thought leadership) and paid (demand gen, events)
• Define new market opportunities and bolster our current ones with compelling business cases for expanding market presence or entering new markets based on market and customer insights, reviews and feedback
• Work with our internal and external media and analyst resources to build awareness and understanding of Flexera’s Agility, Insights and Operations solutions and products for positive perception and placement in media and analyst reports (Magic Quadrant, Waves)

Experience, Capability, and Behaviors:

• 5+ years minimum product marketing experience with at least 2 years in a software or technology company
• BS in marketing or equivalent, MBA preferred
• Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and sales
• Software and/or technology market/industry experience desirable with knowledge of cloud management, data normalization, ITAM platforms a plus
• Product management or direct sales experience a plus
• Strong software/technology industry network
• Proven product and solution market messaging and storytelling experience and expertise
• Basic SEO and conversion-optimization knowledge
• Strong ability to take initiative, collaborate and drive results through a global team
• Strong written/oral communications
• Analytical, strategic, objective-driven planning and reporting
• Deep experience with business intelligence tools, Salesforce, and marketing automation
• Empathetic to buyers, customers, users, and sales resources

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