Senior Product Designer (AI experiences) (m/f/d)

Purpose of Position

Are you excited by designing intelligent, AI-powered experiences that genuinely help customers? We’re looking for a Senior Product Designer to lead the design of AI features across our platform, with a strong focus on evolving our AI chatbot and conversational interfaces.

You’ll play a critical role in shaping how AI shows up in our product, partnering closely with Product, Engineering, and Data teams to design responsible, human-centred AI experiences. From discovery through to release, you’ll define how users interact with LLM-powered systems, ensuring outputs are useful, transparent, and aligned to real customer needs.

Our team is a group of smart, collaborative humans building meaningful experiences at scale.

What you'll be responsible for:

• Leading discovery for AI-driven features, identifying high-value use cases for LLM integration
• Designing conversational flows, prompts, and interaction patterns for our AI chatbot
• Translating complex AI capabilities into intuitive, trustworthy user experiences
• Prototyping AI interactions, including edge cases and failure states
• Partnering closely with Engineering and Data teams to understand model behaviour, constraints, and trade-offs
• Defining success metrics for AI experiences, including usability, trust, and effectiveness
• Evaluating AI outputs and iterating based on user testing and real-world feedback
• Contributing to emerging AI design principles, patterns, and governance within the organisation
• Mentoring other designers and contributing to design system evolution where AI components are introduced

About you:

• Proven experience as a Senior Product Designer with a strong portfolio of shipped digital products
• Deep understanding of human-centred design principles and the ability to translate complex business and user needs into clear, actionable solutions
• Experience designing AI-powered or data-driven features, ideally including LLM-based systems and conversational interfaces
• Strong grasp of interaction design, information architecture, visual communication, and content-led design principles
• Ability to design for ambiguity, edge cases, and probabilistic AI outputs while maintaining clarity and trust
• Experience collaborating closely with Engineering and Data teams, understanding technical constraints and trade-offs
• Confidence in prototyping and testing AI interactions, including prompts, flows, and failure states
• Solid research capability, including usability testing and evaluating AI-driven experiences

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Awin is part of the Axel Springer group. Learn more at axelspringer.com/en/, and explore the Axel Springer Essentials here: axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why  

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.