Senior Paid Social Media Executive

Job Description:

Senior Paid Social Media Executive

Bupa Place, Salford Quays – hybrid with 2 days in the office

Permanent

Full time - 37.5 hours per week

From £32,000 - £37,000 DOE

We try to consider all types of flexibility, including locations, hours and working patterns. Please note that we are unable to offer sponsorship for this position.

We make health happen:

At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world. As a Senior Paid Social Executive, you'll play a key role in driving customer growth through high-performing paid social campaigns that connect customers with the products and services that support their health and wellbeing.

Joining our in-house Paid Social team, you'll help deliver and optimise campaigns across a range of Bupa businesses, including Consumer Health Insurance, Business Health Insurance, Clinics, Care Services and Brand. You'll work closely with stakeholders across the business, using data, insight and platform expertise to maximise performance and deliver measurable commercial results.

How you’ll help us make health happen:

• Manage and optimise paid social campaigns across multiple platforms and business areas.
• Monitor campaign performance daily, identifying opportunities to improve efficiency, engagement and return on investment.
• Develop audience targeting strategies and testing plans to continually improve campaign outcomes.
• Analyse campaign and conversion data, providing clear recommendations and actionable insights.
• Produce regular performance reporting and present findings to stakeholders across the business.
• Work closely with teams across SEO, social, brand and marketing to deliver integrated digital campaigns.
• Act as a subject matter expert for paid social media, sharing best practice and identifying new opportunities for growth.
• Ensure all activity complies with regulatory requirements and internal governance processes.

Key Skills / Qualifications needed for this role:

Essential

• At least 18 months experience managing paid social campaigns across multiple social media platforms.
• Strong experience delivering customer acquisition and remarketing campaigns.
• Proven ability to optimise campaigns against commercial objectives such as cost per acquisition, ROAS and conversion performance.
• Excellent written and verbal communication skills.
• Strong analytical and reporting skills, with the ability to interpret performance data and provide meaningful recommendations.
• Advanced Excel skills and confidence working with large datasets and marketing performance reports.
• Experience using web analytics tools such as Adobe Analytics or Google Analytics.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience working collaboratively with multiple stakeholders across marketing and digital teams.

Desirable

• Experience working within regulated industries such as financial services, healthcare or insurance.
• Experience supporting integrated digital marketing campaigns across multiple channels.

What you'll bring

• A genuine passion for paid social media and digital marketing.
• Strong commercial awareness and an outcome-focused mindset.
• Curiosity and a continuous-improvement approach to campaign optimisation.
• Confidence presenting results and recommendations to stakeholders.
• Excellent organisational skills and attention to detail.
• A collaborative approach and willingness to share knowledge and best practice.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

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