Betway Group Logo

Betway Group

Senior Mobile Specialist

Job Posted 8 Days Ago Posted 8 Days Ago
Be an Early Applicant
2 Locations
Junior
2 Locations
Junior
The Senior Mobile Specialist will manage and optimize mobile app advertising campaigns, focusing on customer acquisition and revenue growth, while mentoring team members and collaborating with various digital marketing functions.
The summary above was generated by AI

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
 

As a Senior Mobile Specialist, you will be responsible for executing and optimizing top-tier marketing strategies across Apple Search Ads and Mobile AdNetworks in your assigned markets to drive customer acquisition and revenue growth for selected brands. You will manage substantial budgets and collaborate with digital marketing teams within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.

This role offers the opportunity to grow and develop within an in-house center of excellence and a dynamic, expanding media department. The ideal candidate will have a proven track record in Mobile App Advertising, preferably from a Media Agency and performance-driven environment. Resilience, self-motivation, and a passion for continuous learning and improvement are key to success in this position.

What you’ll be doing

As part of your role, your responsibilities will include:

  • Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.

  • Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.

  • Collaborate closely with the Head of Mobile App Advertising to define and execute strategies across all brands and markets.

  • Mentor Mobile App Advertising Specialists and contribute to their professional growth.

  • Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.

  • Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.

  • Conduct post-campaign performance analysis and evaluation.

  • Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.

  • Stay updated on industry trends and technological advancements

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

  • Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI;

  • Advanced Excel skills;

  • Experienced using an MMP (i.e. Appsflyer);

  • Experienced working with app campaigns across all digital channels;

  • Experienced using AI tools, e.g. Chat GPT;

  • Worked towards acquisition KPIs, such as CPA and ROAS;

  • Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics;

  • Strong English communication skills, both written and spoken;

  • Excellent communication and collaboration abilities;

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

  • Understanding of online marketing technical aspects (e.g., tracking, analytics tools);

  • Experience in the Gaming/iGaming industry;

  • Degree in marketing or related online qualification.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

  • Adaptability

  • Ownership and accountability

  • Initiating action

  • Resilience

  • Team orientation

  • Integrity

  • Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

    • Life Assurance & Income Protection

    • Cycle to Work

    • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.
 

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

Top Skills

Adobe Analytics
Ai Tools
Apple Search Ads
Appsflyer
Excel
Google Analytics
Mobile Adnetworks

Betway Group London, England Office

20-23 Mandela Street, London, United Kingdom, NW1 0DU

Similar Jobs

7 Hours Ago
Easy Apply
Hybrid
London, Greater London, England, GBR
Easy Apply
Senior level
Senior level
HR Tech • Software • Travel
Lead and grow the marketing teams focused on pipeline generation across global markets, setting growth strategies and driving demand in B2B SaaS.
Top Skills: Google Analytics
8 Hours Ago
Easy Apply
Hybrid
London, Greater London, England, GBR
Easy Apply
Senior level
Senior level
HR Tech • Information Technology • Sales
Responsible for GTM strategies, collaborating across teams to drive product adoption, and creating marketing content for engagement and lead generation.
Top Skills: BrazeHubspotWalnut Io
10 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
Financial Services
As a B2B Investment Marketing Writer, you'll create marketing strategies and content for J.P. Morgan's Markets business, improving digital experiences and aligning brand messaging. You'll collaborate across teams to enhance client satisfaction and manage complex content efficiently.
Top Skills: Adobe Experience ManagerJIRA

What you need to know about the London Tech Scene

London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account