Senior Mobile Growth Marketing Manager

About DataCamp

At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!

About the role

We’re looking for a Senior Mobile Growth Marketing Manager to spearhead our mobile app growth strategy. This role is all about driving user acquisition and engagement for our mobile app. You’ll be diving into everything from paid channels to App Store Optimization (ASO), push notifications, and attribution. Reporting directly to the VP of Acquisition, you’ll work hand-in-hand with our product, analytics, and growth engineering teams to ensure our mobile app reaches new heights. 

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Manage and optimize all paid acquisition channels to drive app installs and user engagement.
• Develop and implement ASO strategies to improve our app’s visibility and conversion rates in app stores.
• Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
• Own the Mobile App commercial results. You are the go-to person for everything related to the app.
• Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.
• Analyze performance data to identify trends, insights, and opportunities for growth.
• Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.

Qualifications

• Proven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.
• Strong data analysis skills and the ability to translate insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Innovative mindset with a passion for testing new ideas and driving continuous improvement.
• Focused on achieving measurable results and driving growth for the mobile app.
• Experience with Appsflyer or similar attribution tools is highly desirable.

At DataCamp, we value diverse experiences and perspectives. If you’re excited about this role but don't meet every qualification, we still encourage you to apply. We believe skills can be developed and are committed to fostering an inclusive workplace where everyone can thrive. Your unique talents and perspectives are what make our team great!

Why Datacamp? 

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible! 
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!

Benefits 

Our competitive compensation package offers additional benefits. In addition to your salary, you will receive extra benefits such as best-in-class medical insurance, including dental and vision. Depending on your location, additional benefits might be available to you.