Senior Marketing Specialist (Digital)

About the Role

TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region.

This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You’ll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment.

About TeamMate

TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs.

Key Responsibilities

• Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI
• Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis
• Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion
• Develop and implement a localised EMEA social media strategy aligned with global brand and messaging
• Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights
• Optimise web and campaign pages for SEO and conversion across regional markets
• Adapt global campaigns and messaging for local markets, ensuring relevance and consistency
• Support the creation of campaign assets including case studies, videos, and sales enablement materials
• Plan and deliver webinars and virtual events as part of integrated campaigns
• Provide occasional support for in-person events, including coordination with venues, vendors, and speakers

About You

• Bachelor’s degree in marketing, Business, Communications, or related field
• 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS
• Proven track record of driving pipeline growth, lead quality, and measurable ROI
• Strong hands-on experience across email marketing, paid media, social, and web campaigns
• Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation
• Experience managing paid campaigns on LinkedIn Ads and Google Ads
• Proficient with CRM and marketing tools (e.g. Salesforce, Eloqua) and data analysis
• Highly organised with strong project management skills and ability to manage multiple campaigns
• Comfortable working across international teams and regional markets
• Experience with webinar platforms (e.g. ON24) and workflow tools (e.g. Monday.com, Zapier) is a plus
• Basic design or video editing skills (Adobe Creative Suite) are advantageous
• Experience in software or technology industries preferred
• Strong communication skills and attention to detail
• Fluent in English; additional languages (e.g. French, Arabic) are a plus

Why Join Us?

• Work on impactful, data-driven marketing campaigns with clear business outcomes
• Collaborate with international teams across EMEA
• Gain exposure to global SaaS marketing strategies
• Opportunity to grow within a leading, established organisation

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.