About Us
Let’s go on an adventure together!
Hey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go — it’s about how it changes you.
For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.
At G Adventures, our DNA (or GNA, if you will) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew — you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers — you wanna hit the road and call some of the most epic places on Earth your home office? We love that — and we’ve got you. Wanna spend your days with people you genuinely like? Us too — and we’re pretty sure you’ll fit right in, wherever that is.
Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.
Feel like this could be the right fit? We think so too, and we’re already way too excited to meet you.
About The Role
The Senior Marketing Manager leads and inspires a high-performing marketing team to develop and execute strategic marketing plans that drive growth and revenue across the region. This role oversees multi-channel campaigns, partnership development, and brand management while ensuring budgetary discipline and delivering insightful performance reporting. It also champions innovation, fosters strong internal & external relationships, supports regional training initiatives to enhance market presence and commercial success, and drives our culture within the UK and European marketing team.
Your day to day:
Lead, engage, and mentor a highly motivated marketing team to achieve strategic goals and drive culture across the business.
Oversee recruitment, talent development, and succession planning to build a strong marketing department.
Develop and communicate the overall marketing vision and long-term strategy aligned with corporate goals.
Develop strategic marketing plans for the region to achieve growth and revenue targets across direct and agent channels, in conjunction with the Managing Director and the Global Marketing team.
Take ownership of the regional marketing planning calendar, and work in tandem with the global marketing strategy, making real-time adjustments and leveraging learnings for future initiatives.
Identify and lead development of trade, consumer, and third-party marketing partnerships, creating partnership marketing plans to achieve commercial outcomes.
Develop and manage the brochure production and distribution strategy to maximize exposure and ROI in collaboration with Global Marketing.
Assume fiscal responsibility for the regional marketing budget, including monitoring and reporting.
Produce executive monthly reports highlighting opportunities, risks, budget spend, ROI, and progress against targets.
Champion brand governance to ensure consistency and integrity across all regional and global marketing activities.
Drive innovation by encouraging new marketing approaches such as digital transformation, influencer marketing, and emerging media channels.
Skills & Experience:
5 - 7 years proven experience in the marketing field, at a senior level.
Experience & confidence as a people manager, motivating high-performing teams to achieve business goals.
Hands-on experience leading both B2B and B2C marketing initiatives, including campaigns, events, and PR/communications.
Demonstrated success in strategic marketing planning, budget management, forecasting and ROI analysis.
Proven track record collaborating with multidisciplinary teams and managing external partnerships to deliver commercial results.
Ability travel domestically and internationally as required to meet with partners and colleagues.
What Do We Offer You?
Competitive Total Rewards Package, including exclusive travel perks!
Additional days off, including on your birthday!
Vacation time for you to recharge
Enhanced Parental Leave
Meaningful Employee Recognition Program
Learning and Growth Opportunities
Employee Resource Groups
*Applicable based on location*
Please note that Artificial Intelligence (AI) is used in the selection or interview process.
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
G Adventures London, England Office
60 Bastwick, London, United Kingdom, EC1V 3AT
