As an experienced Senior Marketing Manager at AWAL, you will be responsible for the marketing strategy and initiatives for a wide range of AWAL’s artists, from emerging and developing artists, to those already established.
You will be passionate about new music and love working closely with artists and creatives, whilst being able to bring out the vision for an artist’s proposition as they push for their version of success, whether that is culturally, commercially or critically. Fans and audiences will always be at the front of your mind when planning campaigns
- Implement innovative marketing timelines & strategy for selected AWAL artists
- Communicate and synchronise campaigns with AWAL’s global marketing teams
- Oversee the delivery and the rollout of all assets for designated artist campaigns
- Manage marketing campaign budgets
- Oversee setup & execution of clients’ physical and digital production
- Establish clear campaign objectives & targets for all key stakeholders to adhere to, and source and manage media promo partners for projects
- Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International marketing & Operations teams as well as external partners
- Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
- Set and achieve streaming, sales, cultural and revenue targets
- Monitor & analyse performance of releases using an extensive suite of analytics & third party tools
Who you are:
- You have 5+ years of music marketing experience at a record label, artist or label services company, or artist management company, or with applicable experience in another role
- You can demonstrate your experience working on marketing strategy and campaigns across a range of genres and with artists at different stages of their careers
- You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
- You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
- You have great knowledge of the DSP landscape and how it affects your marketing campaigns
- You understand what it means to work releases in a global marketplace
- You have experience in implementing effective paid media advertising and creator marketing & an awareness on how to identify target audiences
- You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration
- Ability to build strong relationships with both artists / artists’ team & internal team members in order to build trust and to keep steering the campaigns effectively
- Be consistent and effective in communications with both the artists / artists’ team & internal team members which adhere to AWAL’s values
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
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Please note that applicants must be at least 18 years of age.
What We Do
AWAL is a unique alternative to the traditional record label. We partner with independent artists to tell stories that shape culture, offering artists & labels a range of services without having to give up ownership or control.
With local offices around the world, AWAL's services include global distribution and marketing, funding, A&R, playlist promotion, radio, PR, creative services, synch & brand partnerships, and access to real-time comprehensive music data and insights. AWAL’s roster ranges from new, breaking artists to global successes, including Little Simz, Tom Misch, deadmau5, THEY., BANKS, Nick Cave & The Bad Seeds, Young the Giant, mxmtoon, Jungle and more.
We’re here to amplify, celebrate, and champion art that inspires.
