Senior Category Marketing Manager

Senior Category Marketing Manager, AC EMEA

Join an $18 billion dollar, Fortune 500 organisation in an exciting and newly created, growth position.

We are at the start of our Category Management journey in our Architectural Coatings business in EMEA and we are looking for an experienced Senior Category Manager to lead and execute our Category Management strategic agenda across EMEA. You will also be the operational category manager for our international key accounts. This role combines strategic and development leadership with hands-on operational excellence, driving category growth, retailer partnerships, and shopper engagement for PPG brands with our key retail partners.

You will report to the Head of Category Management, AC EMEA who is holding a dual role also as Marketing Director, North Europe & China

You will have a flexible location but will operate a hybrid working style out of any of our PPG EMEA offices.

Key Responsibilities

1. Lead Category Management Strategic Agenda Across EMEA

• Execute Category Vision and keep senior leadership updated on progress.
• Lead the development and implementation of the Retail “Perfect Store” concept.
• Drive Category Management capability building, upskilling and training programs across EMEA
• Finalize and roll-out Category Management blueprints and playbooks (e.g: Core Range, Merchandising Blueprints, Category Definition).
• Implement tools and insights, including planogram solutions.
• Manage yearly Category Management budget.

2. Coach & Develop Markets as a CatMan Role Model

• Run best-practice forums across EMEA to share knowledge and successes.
• Collaborate with Sales, Commercial Excellence, Product, Brand, and Marketing teams to create compelling category sell-in stories and seasonal activities for prioritized EMEA launches
• Act as a reference point for category insights to support brand and commercial planning and iidentify needed research and insights to develop our category understanding across EMEA (e.g. shopping decision tree, category metrics tracking)
• Support local teams with presentations, business cases, and shopper understanding.

3. Be the Operational Category Manager for International Key Accounts

• Present to key EMEA customers and support Sales in building PPG credibility and strong retailer relationships.
• Drive category opportunities, listings, and distribution gains, including range reviews as needed.
• Track, analyse, and report customer EPOS and sales-out data, combined with market trends and share insights via relevant dashboards.
• Champion and lead 'shelf excellence' including range, fixture layout and POS creation to aid shopper navigation and increase reach delivering identified Category Projects. This could also include creating and implementing Category Projects relevant to prioritized customers together with local sales and marketing teams
• Plan, coordinate and act as a best-practice reference in driving insight-based Retail Media Activations when relevant to boost penetration, brand awareness & conversion

Qualifications

• Degree in marketing, international business, or a related field, or equivalent proven professional experience
• 7+ years of working experience in FMCG category management and shopper / customer marketing or customer-facing sales or marketing roles
• Knowledge of category management and trade marketing principles, strategies, and best practices
• Experience with industry data sources (e.g. Nielsen, Kantar, Dunnhumby) and category tools (e.g. DC Activ or other planogram tools, PowerBi Dashboards)
• Experience of implementing Retail Media activations and using data to evaluate effectiveness of category / shopper campaigns

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. 
 
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.