Senior Marketing Manager, Podcasts

Your Role: Senior Marketing Manager

This role has two core areas of responsibility.

First, it leads the day-to-day marketing delivery for Global Studios’ podcast portfolio - shaping brands from the ground up and delivering campaigns that grow audiences across both audio and video.

Second, it plays a key role in paid social and performance marketing across the wider brand portfolio - leading activity on Podcasts, as well as supporting key radio brands as required, and helping ensure campaigns are well planned, efficiently delivered and clearly measured.

Key Responsibilities

Global Studios, Podcasts (35%)

You’ll lead the day-to-day marketing delivery across Global Studios’ podcast portfolio - from building brands for new shows through to delivering campaigns that grow audiences.

• Lead day-to-day marketing strategy and delivery for Global Studios’ podcast such as The News Agents and My Therapist Ghosted Me

• Own end-to-end 360° campaign planning and delivery for high profile new launches and rebrands

• Lead the brand development for new podcasts from scratch - including briefing podcast titles, visual identity, artwork, photoshoots and the creation and delivery of campaign assets

• Lead the refresh and repositioning of existing podcasts where needed - evolving brand identity, creative and campaign assets to support growth

• Deliver campaigns that are designed for both listening and viewing, with a clear focus on growing audiences across audio and video platforms

• Shape campaign positioning, messaging and channel plans for each title, ensuring activity is distinctive, targeted and effective

• Work closely with design and production teams to bring brands and campaigns to life at pace and to a high standard

• Oversee the development and delivery of all campaign assets, ensuring they are on-brand, audience-led and fit for platform

• Act as a key day-to-day marketing contact for Global Studios stakeholders - providing clarity, confidence and strong delivery

• Support the Head of Marketing, Media & Podcasts in setting priorities, identifying opportunities and maintaining momentum across the portfolio

Paid Social and Performance Marketing (35%)

Alongside the Global Studios remit, you’ll bring strong paid social and performance marketing expertise - leading campaign delivery for podcasts and supporting paid social activity across the wider brand portfolio, including key radio brands.

• Lead paid social planning and delivery for podcast campaigns, ensuring campaigns are set up to perform effectively across the funnel

• Support paid social activity across other Global brands, including Capital and Heart, helping deliver campaigns that are audience-led, efficient and effective

• Working with agencies to develop platform and channel plans that balance brand-building and performance objectives

• Continuously optimise campaign performance - improving efficiency, maximising reach and driving audience growth within budget

• Work closely with internal teams and agency partners to ensure campaigns are briefed clearly, delivered well and optimised effectively

• Use data, audience insight and performance reporting to inform decisions, improve campaign effectiveness and identify growth opportunities

• Support testing and learning across audiences, creative, messaging and platforms to improve outcomes over time

• Help build best practice in paid social and performance marketing across the team

Stakeholder, Agency & Cross-Functional Working (30%)

You’ll work closely with teams and partners across the business - building strong relationships, aligning activity and helping ensure campaigns are joined up, effective and easy to act on.

• Build strong working relationships across Podcasts, Insights, Commercial, Social, Video, Brand and Production teams

• Work with agencies and external partners to deliver high-quality work to brief and on time

• Contribute to campaign briefing, planning, reporting and optimisation with clear, actionable input

• Present campaign plans, recommendations and performance updates clearly and confidently to stakeholders

• Help bring teams together around shared priorities, clear roles and strong delivery standards

• Raise confidence and capability in digital performance and paid social marketing across the wider team

What You’ll Love About This Role

Think Big - You’ll help shape the marketing for Global Studios’ podcasts, building brands and delivering campaigns that grow audiences across audio and video.

Own It - You’ll have real accountability, leading day-to-day campaign delivery and helping make sure every campaign and every £ works hard.

Keep it Simple - You’ll bring clarity to plans, reporting and performance, turning complexity into action.

Better Together - You’ll work across Podcasts, Insights, Editorial, Commercial and agencies, building strong partnerships to deliver bigger impact.

What Success Looks Like

In your first few months, you’ll have:

• Built strong relationships quickly and become a trusted day-to-day marketing lead across Global Studios’ podcast.

• Taken ownership of key campaign delivery across launches and in-market priorities.

• Established a strong approach to developing and launching new podcast brands, from initial brief through to asset delivery and go-to-market execution.

• Supported the refresh and repositioning of existing podcasts where needed, helping keep brands distinctive, relevant and set up for growth.

• Established a strong paid social and performance marketing approach that drives both listening and viewing growth.

• Improved campaign planning, reporting and optimisation - making performance easier to track, understand and act on.

• Spotted early opportunities to improve targeting, creative effectiveness and media efficiency - and turned them into action.

• Brought teams and agencies together around clear priorities, strong collaboration and high-quality delivery.

What You’ll Need

• Strong marketing experience in podcasting, media, entertainment or digital content

• A strong track record in campaign delivery across brand and performance marketing

• Experience building and launching brands or campaigns from scratch, including briefing creative development and overseeing asset delivery

• Deep expertise in paid social, with a clear understanding of how to use it across the full funnel

• Experience delivering performance marketing campaigns that drive awareness, acquisition and audience growth

• Strong understanding of how to market content across both audio and video platforms

• Confidence using data, audience insight and reporting to inform strategy, optimise performance and demonstrate impact

• Experience working with agencies and cross-functional teams to deliver campaigns to a high standard

• Excellent project management skills, with the ability to manage multiple priorities at pace

• A natural collaborator with the credibility to build strong relationships across functions

• A clear, confident communicator who simplifies complexity and keeps work moving

• Passionate about podcasts, audio, entertainment and digital content