SafetyCulture is a customer and product-led SaaS company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. Our HQ is in Sydney, and alongside our Manchester office located in the heart of the city centre, we also have a presence in Kansas City, Amsterdam, Manila, and Townsville.
With our in-house product and engineering teams, we're continuously expanding our technology platform with products that give front line workers a voice, and leaders the visibility to make smart decisions in driving safety, quality, and continuous improvement. Our teams hold the customer at the heart of everything we do. Before we come to a solution, we ask: "How is this helping the customer?"
We’re seeking a proactive, driven, and solution-oriented Senior Marketing Manager to lead our EMEA marketing efforts for a 12-month period. This role will drive regional marketing strategy across the UK&I and Europe, ensuring alignment with global marketing, sales, and customer success teams. Reporting to the Chief Marketing Officer (CMO), you will execute ABM programs, demand generation initiatives, and regional events to drive pipeline and customer engagement.
What you'll do
- Lead Regional Marketing Strategy: Own and execute our field-based marketing plan, ensuring alignment with regional sales and success goals.
- Manage a Small Team: Oversee hiring, onboarding, and development of the regional marketing team, fostering a collaborative and high-performing environment.
- Campaign Execution: Develop and run ABM/customer campaigns, demand generation programs, and industry-specific initiatives to drive revenue and engagement.
- Events & Partnerships: Plan and execute regional events, trade shows, and partner activations, working closely with our Global Events Team.
- Localisation & Market Positioning: Tailor messaging, content, and marketing channels for key markets across Europe to maximise impact.
- Cross-Functional Collaboration: Partner with global teams across Brand, PR, Product, SEO, Paid, and Social to ensure consistency and effectiveness.
- Budget & Performance Management: Own the regional marketing budget, track performance, and report on ROI and commercial impact.
What you'll need
- Proven experience in B2B marketing, ideally within SaaS, technology, or related industries.
- Expertise in ABM, demand generation, and field marketing strategies that drive pipeline growth.
- Strong leadership skills, with experience managing and coaching small teams.
- Ability to collaborate across global teams while maintaining a regional focus.
- Event and campaign management expertise, from strategy to execution.
- Data-driven mindset, with the ability to measure impact and optimise for success.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK.
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
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To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
