Senior Marketing Executive

Job Description:

Senior Marketing Executive

Bupa Place, Salford Quays

Hybrid – Up to 3 Days WFH

Up to £33,000 Depending on Experience + Fantastic Benefits

Full time, 37.5 Hours
Fixed Term – 10-12 Months

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The role

The successful candidate will put the customer at the heart of their thinking – and aspire to create customer journeys that bring to life the Bupa brand to drive member acquisition and engagement.
 

This is a key role, promoting the Bupa UK PMI products and services so that our customers
experience a fully integrated proposition both on and offline. This role focuses particularly on our non-converter audience, optimising conversion in warm leads.

The Senior Marketing Executive will assist the Senior Acquisition Marketing Manager on key
decisions in adapting and reviewing all lead to conversion activities so that we meet our business targets (leads and sales).

They will also be expected to be proactive and lead assigned projects to completion as well as report on performance and recommend optimisations.

They will lead and run acquisition optimisation projects that meet agreed commercial objectives and delivery deadlines to drive results. They will have excellent interpersonal skills, be a creative problem solver and be passionate about delivering the very best communications to our customers.

You’ll help us make health happen by

• To support the Senior Acquisition Marketing Manager in delivering activity to achieve the agreed PMI acquisition targets across all above the line and below the line channels and to deliver the UKI Strategy
• Understand the full acquisition journey, and manage the conversion pathway cross- channel with a strong emphasis on optimisation of email campaigns
• Optimisation of non-converter, group scheme leaver, and lapsed journeys
• Help prove the impact of the activity, constantly reviewing key metrics and efficiency of each test, and informing future testing
• Be results driven, to analyse and articulate performance of campaigns and make recommendations on how to optimise performance.
• Work closely with the wider acquisition marketing team to integrate conversion campaigns
• Build strong links with colleagues in other functional areas and understanding the relevant business processes to deliver campaigns within timescale and budgets
• To identify process challenges within the marketing function and define solutions to meet those challenges
• To think creatively and articulate clear and insight driven briefs to deliver the optimum creative solutions to a business challenge.
• Work with other members of the Marketing Team to ensure that all direct marketing communications adhere to copy clearance, legal, product, compliance and brand guidelines

Key Skills / Qualifications needed for this role

• Educated to degree level, or equivalent, with commercial experience.
• Previous marketing experience is desirable.
• Good planning and organisational abilities.
• Strong communication and presentation skills.
• Solid analytical and numeric skills.
• A good sense of business acumen and a natural creative flair is required to interpret customer needs and help turn these into solutions.
• The job holder would be expected to help the Direct Marketing Manager in the decision-making process by gathering all the relevant data and providing options for the manager’s consideration.
• The job holder would be expected to operate in a teamwork context.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday per year, pro rata to your contract.

• Access to a range of services to support your physical and mental wellbeing

• Fixed term benefits allowance

• Access to our confidential employee assistance

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place