Job Summary:
Location: London, UK
Division: Ticketmaster UK - Marketing
Reports to: Senior Digital Marketing Manager
Contract Terms: Permanent, 40 hours per week
THE TEAM
Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.
THE JOB
This is an excellent opportunity for an ambitious Senior Performance Marketing Executive to join the UKI Performance Marketing team. In this key role within the activation team, you will support the Senior Digital Marketing Manager in planning, activating, monitoring and optimising campaigns following high quality standards. While this role offers a dynamic opportunity to gain exposure and develop expertise in various digital marketing channels (including Paid Search), there will be a strong emphasis on Programmatic & Paid Social channels. You will support in the execution of the overarching acquisition strategy which primary focus is to drive traffic, achieving business targets and meeting client goals; whilst working closely with the wider marketing team. If you are passionate about digital marketing in the live entertainment industry, and eager to make an impact in a fast-paced environment, we’d love to hear from you.
WHAT YOU WILL BE DOING
- Campaign management: Take ownership of cross-channel campaign set up and activation (Paid Social & Programmatic), for both internal and client activity ensuring best practices are followed.
- Performance Optimisation: Oversee campaign performance using internal tools, monitoring budget pacing and identifying continuous optimisation opportunities for seamless execution.
- Reporting & Analysis: Produce regular performance reports and clearly communicate insights to key stakeholders. Assist the manager in preparing business reviews and strategic analysis.
- Data-Driven Insights: Analyse and interpret complex data to provide actionable recommendations that enhance campaign effectiveness.
- Testing & Learning: Proactively elaborate and implement testing plan and optimisation strategies and regularly share findings to the wider team.
- Ads troubleshooting: support in resolving technical issues escalating them as needed to ensure smooth campaign execution.
- Campaign administration: Maintain accurate records of client campaign booking and invoicing.
- Industry & Market Monitoring: Stay up to date with industry trends, competitor activities, and the ever-evolving digital marketing landscape to identify new opportunities and impactful media platforms.
- Team Collaboration: Support the wider Performance Marketing team with day-to-day campaign management and contribute to our client’s digital marketing success.
WHAT YOU NEED TO KNOW
- Proven experience managing Programmatic and Paid Social campaigns for large-scale accounts with both brand and direct response objectives (agency experience preferred).
- Proficiency in platforms such as DV360/Campaign Manager, Meta, Tiktok, Pinterest, Snapchat, Reddit, Google Ads Manager; along with third-party tools such as SA360, 4C Insights, Smartly.
- Strong numerical and analytical skills with the ability to simplify complex data. Advanced Excel skills are required. Experience with data visualisation tools like Looker studio or Domo is a plus.
- Excellent written and verbal communication skills.
- Solid understanding of the digital advertising ecosystem.
- Experience with technical troubleshooting; familiarity with product inventory feed is a bonus.
- Knowledge of metrics measurement, attribution and analytics (eg. Google Analytics).
- Google Skillshop and Meta Blueprint certifications are an advantage.
- Strong copywriting skills are desirable.
YOU (BEHAVIOURAL SKILLS)
- Exceptional interpersonal skills with a collaborative spirit are prerequisite for success.
- Highly organised with a keen attention to detail is a must.
- A creative problem-solver with a proactive, solution-oriented mindset.
- Results-driven, able to work independently and prioritise effectively in a fast-paced environment.
- Skilled in presentation preparation and delivery skills.
- A self-motivated, curious individual with a strong desire to learn and grow.
- Passionate about live entertainment, digital marketing, technology and data.
- Positive, adaptable and accountable with a strong professional approach.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
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