Senior Marketing Executive

SENIOR MARKETING EXECUTIVE

Salary: £30,000 - £33,000 per annum + benefits

Contract type: 12 month fixed-term contract

Location: Stratford based (with high flexibility to work from home 3-4 days a week)

Closing date: Tuesday 16th August 2022, 23:55

Why we need you

We have an exciting opportunity for a Senior Marketing Executive to join us...

We need you to support the development of our product marketing function to achieve the product objective for Fundraising & Marketing. In this role, you will gain exposure in delivering the marketing communications and materials for some of Cancer Research UK’s high-profile fundraising campaigns, such as: Stand Up To Cancer, Walk All Over Cancer, and our portfolio of Facebook Challenges.

Further to this, you’ll play an invaluable role in CRUK’s engagement strategy by supporting the Product Marketing Manager to deliver the marketing plan and key KPIs within time and budget.

What I will be doing?

Make an impact every day by…

• Undertaking internal and external landscape analysis to define and develop the audiences and product offerings that need activating

• Translating the product marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences

• Translating cross-channel integrated briefs into production specific briefs, leading on the delivery of data and digital campaign set-up requirements

• Taking responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels

• Working with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation

• Overseeing the campaign set-up and management process across all channels

• Working with Marketing Executive support, leading on all aspects of campaign delivery including direct mail production and paid digital campaign delivery

• Leading on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation

• Working collaboratively with teams across Fundraising & Marketing to share learnings and best practice.

What skills are you looking for?

You’ll be able to bring to the role…

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis

• Good understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns

• Experience of managing and motivating agencies to drive maximum value from relationships

• Commercially aware with experience of budget management

• Data-driven with a good understanding of UX principles

• Experience of developing highly effective campaign assets for use across channels

• Experience of building positive working relationships and working effectively as part of a team

• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

Please see the following link for a full candidate pack: https://acrobat.adobe.com/link/track?uri=urn:aaid:scds:US:b7986a8c-7170-3de9-a903-95a1fc1527ac

What will I gain?  

Without you we wouldn’t be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So, we want to reward you in as many ways as possible.

Our benefits package includes discounts on anything from travel to technology, generous holiday allowance and much more. We want to ensure that you have the best work/life balance possible, so we actively encourage a flexible working culture for all of our roles wherever possible. Depending on your role, options for flexibility could include homeworking, reduced or flexi-hours, job shares, job splits, and core hours. For the majority of our office-based roles you’ll only be required to work from a specific location for 1 or 2 days a week on average. You’ll also be able to access a wide range of learning and development opportunities. And ultimately, you’ll know that you’ll be changing lives through your work.    

If you’re as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.  

Together, we will beat cancer. 

At CRUK we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse workforce will help us to beat cancer sooner. Unfortunately we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks. Should you need any adjustments to the recruitment process, at either application or interview (such as, but not limited to: information in a different format, more time for an assessment, a virtual/F2F interview) please contact us on [email protected].