Senior Marketing Advisor

We’re building a professional Clients & Marketing Function for the long term. The Marketing function at Baringa was set up in 2021, and the close-knit team has made real progress to build the marketing infrastructure at Baringa and professionalise our approach to Marketing. In 2025 it was extended and restructured as Clients & Marketing, a broader function extending the remit to enable Baringa to better:

• Attract with Expertise
• Nurture enduring relationships
• Compete to win
• Understand client needs
• Negotiate for Value

The Clients & Marketing function acts as an internal agency for internal clients, working closely with partner sponsors and champions across Baringa. We work together to achieve our mutual objectives, including brand development, revenue generation, C-suite and LaG engagement, enhancing our digital presence, and supporting varied strategies aligned with our collective purpose. The role is UK remote, and we’ll cover reasonable travel expenses where face-to-face events or occasional team meetings in the office require attendance.

• Work with the E&R Marketing Business Partner to support the execution of E&R marketing plans and deliverables.
• Play an integral role in delivering marketing strategies that align with sector goals and Baringa’s overall vision for Clients & Marketing, while contributing to the broader business growth ambitions.
• Partner with E&R teams and the E&R Partner Clients & Marketing Sponsor to align marketing efforts with business priorities, supporting structured and impactful go-to-market strategies.
• Help design, launch and manage global and regional campaigns to strengthen Baringa’s market positioning, adapting campaigns for local cultural and market needs across the UK, US, Europe and APAC.
• Collaborate with internal stakeholders to develop compelling campaign content such as thought leadership, client stories, videos, webinars and events.
• Apply Baringa’s agreed brand and AI story consistently across E&R work - ensuring content credible and distinct, with support from the E&R Marketing Business Partner.
• Act as a reliable link between E&R and the wider Clients & Marketing team: route work to the right experts, be clear with stakeholders about what C&M can deliver and by when, and play a full part in shared planning.
• Support the development and planning of marketing campaigns, putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition and increased market share.
• Help identify Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging and effective targeting of key audiences and market segments.
• Own and manage the end-to-end lifecycle of the campaigns you are responsible for, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results.

• CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). Further certifications such as HubSpot, Google Analytics and/or data-driven marketing platforms are a plus.
• Demonstrated success in supporting marketing strategies and selecting innovative, data- driven tactics to drive business growth, enhance client engagement and support sales pipeline objectives.
• 3+ years’ experience in B2B marketing, with a proven ability to help design and deliver impactful campaigns that achieve measurable business outcomes; professional services experience and familiarity with sector-specific challenges is welcomed.
• Ability to nurture relationships and navigate stakeholder environments - both internally across cross-functional teams and externally with partners and suppliers.
• Strong influencing skills and the ability to work effectively across levels of the organisation, including senior leadership, sector leads and diverse global teams.
• A proactive problem - solver, demonstrating resilience, adaptability and the ability to pre- empt, manage and resolve challenges as they arise.
• Self-driven and results-oriented, able to manage your own time and priorities - and coordinate others’ - while balancing short-term delivery with longer-term goals.
• Excellent interpersonal and collaboration skills, with the ability to foster an inclusive and high-performing environment.
• Outstanding written and verbal communication skills, including the ability to create compelling marketing content, presentations and messaging tailored to specific audiences.
• Curiosity and confidence in using Martech and marketing analytics tools - such as Microsoft Dynamics, Power BI and Google Analytics or equivalent 
• Able to balance a strategic focus with detailed execution - owning and shaping projects from concept to completion with thorough planning, organisation and attention to detail.

• Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. 

• Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. 

• Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. 

• Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. 

• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. 

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. 

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this. 

We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. 

We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.