Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a hybrid working and brilliant benefits that builds a culture of happy people who are the best at what they do.
We’re proud of the work we do, and even prouder when it is recognised by our peers. For the past three years we’ve been named PRWeek Global Agency of the Year and AMEC Research and Measurement Team of Year and received many awards for our creative work. It’s a testament to our team’s excellent work and dedication to innovation and client service.
Overview:
The Senior Manager, Social plays a crucial role in nurturing client relationships, ensuring the smooth execution of campaigns, and driving growth for both existing and prospective clients.
Responsibilities:
- Client Relationship Management:
- Build and maintain strong client relationships
- Act as the senior point of contact for multiple clients simultaneously
- Keep clients informed of campaign/project progress, address any issues, and communicate developments that may impact future projects
- Campaign Oversight:
- Provide strategic consultation on campaign design and delivery across multiple different social media platforms/channels
- Handle client projects/campaigns and ensure their successful execution
- Supervise account managers and executives to manage strategies and negotiate client contracts
- Plan projects to meet client needs and coordinate various teams to achieve client goals
- Guide community managers, paid social specialists, designers and copywriters
- Direct project/campaign budgets
- Strategic Duties:
- Support the Head of Integrated Media on strategic plan development for clients and new business pitches
- Look for new business opportunities and contribute to organisational growth
- Report on quotas and account progress to senior management and stakeholders
- Platform Proficiency:
- Have a strong strategic and tactical understanding of all key social media platforms
- Clear understanding of the nuances of each platform and how to best leverage
- Have a strong working knowledge of how to best use organic and paid social together to help reach KPIs and deliver agreed outcomes
- Have a good technical understanding of how each different social media platform works
- Financial Management:
- Ensure campaigns run within agreed client budgets
- Obtain client approval for all expenditures, especially unexpected ones
- Complete billing on time
- Team Management:
- Manage a team effectively to achieve results at all levels
Qualifications:
- Excellent knowledge of social media, social-first, and digital platforms
- Experience in account management within a digital, social or PR agency environment
- Familiarity with large global clients
- Strong communication skills (both written and verbal)
- Organisational and time management abilities
- Analytical and creative thinking
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What We Do
At Golin, we believe now is the time to embrace public relations, not run away from it.
Golin is building a new, progressive form of public relations to reach a profoundly diverse global market. Our approach aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for our clients.
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