Senior Manager, International Web Strategy and Operations

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
The International Web Lead will be responsible for developing and executing web strategies that drive engagement, lead generation, and conversions in the EMEA region, including, but not limited to France, Germany, Spain, and Italy. The role also includes planning for Klaviyo's growth in other geographical regions. The ideal candidate will have a strong background in web development, digital marketing, and regional and cultural market strategies. Extra points for B2B SaaS experience.
Key Responsibilities:

1. Web Strategy Development:
• Develop and implement web strategies, narratives, and positioning tailored to specific countries in EMEA to drive engagement and conversions.
• Plan and execute website localization projects to ensure content resonates with regional audiences.
2. Content Management:
• Oversee the creation, translation, and management of web content in multiple languages, ensuring it is culturally relevant and SEO-optimized.
• Coordinate with local marketing teams to integrate region-specific campaigns and occasional promotions on the website.
3. Performance Tracking & Optimization:
• Monitor web performance metrics (e.g., traffic, bounce rate, conversion rates) and use data-driven insights to optimize user experience.
• Work with Experimentation team to drive A/B testing and implement improvements to enhance site usability and effectiveness.
4. Cross-functional Collaboration:
• Work closely with the global marketing team, creative team, product managers, and regional sales teams to align web initiatives with broader company goals and make data-led recommendations.
• Partner with the IT and development teams to ensure website functionality and performance meet high standards.
5. Market Expansion:
• Develop strategies for entering and growing new markets beyond the initial focus countries, including identifying localization needs and potential market challenges.
• Stay informed about regional market trends, consumer behaviors, and competitive landscape to adapt web strategies accordingly.
6. Compliance and Best Practices:
• Ensure all web activities comply with local regulations, payment processing nuances, data protection and accessibility standards.
• Implement best practices for web development, user experience, and digital marketing in each region.

Qualifications:

• Bachelor's degree in Marketing, Business, IT, or a related field. A master's degree is a plus.
• Minimum 6-8 years of experience in web management, digital marketing, or a similar role, preferably within a B2B SaaS company.
• Proven track record of managing and optimizing and driving revenue growth for websites in multiple international markets.
• Strong understanding of SEO, web analytics, multiple language translation, localization and performance optimization.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Fluent in English and proficiency and helpful if bi-lingual in French, German, Spanish, or Italian
• Strong analytical skills and experience using web analytics tools
• Ability to work collaboratively in a fast-paced, global environment.

Klaviyo in EMEAAs part of the Klaviyo team you will be looked after with some great benefits locally in EMEA including equity for all, private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance (£2.5k), 22 weeks full pay primary caregiver leave (16 week secondary) and free books (yes, any books!) to name a few.
#LI-Hybrid
The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law
Base Pay Range in Local Currency:
£127,280.89 - £163,705.32 GBP
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.