Senior Manager - Integrated Communications and Advertising

As Senior Manager - Integrated Communications & Advertising, you'll lead the development and delivery of fully integrated marketing programmes across paid, owned and earned channels, translating strategy into standout work that builds our brand, drives measurable business results and strengthens customer consideration. 

You'll be responsible for Nationwide's paid communications ecosystem, spanning TV, radio, out-of-home, digital, paid social, creator and influencer partnerships, ensuring channels work together to maximise effectiveness, reach and impact. 

This is a broad and influential marketing leadership role that combines strategic thinking, creativity and executional excellence. Working across Group Customer & Communications, and the wider business, you'll bring together specialist teams and agency partners to deliver integrated marketing that connects with audiences wherever they experience Nationwide. 

We're looking for someone who understands how modern marketing works. Someone who can translate strategic priorities into compelling marketing programmes, bringing together advertising, paid media, social & creator, PR activation and content to deliver work that is culturally relevant, commercially effective and distinctive. 

You'll have a deep understanding of paid social and creator marketing, knowing how to develop ideas that work natively across channels while maintaining a consistent and cohesive brand experience. You'll be confident connecting paid, owned and earned activity to ensure marketing works harder together, creating greater engagement, advocacy and talkability. 

Alongside marketing leadership, you'll lead and develop a team of exceptional marketers, creating a culture of ambition, collaboration, innovation and continuous improvement. 

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You'll lead the development and delivery of integrated marketing campaigns across paid, owned and earned channels, turning strategic priorities into impactful activity that strengthens the Nationwide brand and delivers business results. Taking ownership of Nationwide's advertising and paid communications agenda, you'll oversee campaign development and execution across TV, radio, out-of-home, digital, paid social, creator and influencer channels.

Working closely with internal teams, agency partners and specialist disciplines, you'll bring together diverse expertise to create aligned, customer-focused marketing that delivers a seamless experience across every touchpoint. You'll ensure ideas are executed brilliantly, creating connected brand experiences that maximise impact, effectiveness and value.

You'll lead major brand campaigns, activations and key moments, delivering high-quality work that captures attention, generates conversation and enhances Nationwide's reputation and relevance. Alongside this, you'll manage significant marketing investment, ensuring budgets are optimised and activity delivers strong commercial outcomes and return on investment.

Using insight, data and performance measurement, you'll champion marketing effectiveness and continually identify opportunities to improve campaign performance and results. You'll also lead, coach and develop a high-performing team, fostering a culture of collaboration, creativity, accountability and continuous growth.
 

About you

Essential skills and experience that we are looking for:

• Significant experience leading large-scale integrated marketing across paid, owned and earned channels. 
• Significant hands-on experience leading paid social, creator and influencer marketing for a major consumer brand 
• Deep expertise in advertising, media and brand marketing, combined with strong experience across integrated communications, PR, content and activation. 
• Strong understanding of how paid, owned and earned channels work together to build brands and drive commercial outcomes. 
• Demonstrable experience creating integrated campaigns and brand activity that earn attention, generate conversation and deliver measurable impact. 
• Excellent strategic planning, campaign leadership and stakeholder management skills. 
• Strong creative judgement, with the confidence to challenge, shape and improve creative work. 
• Proven experience managing high-profile creative, media, social and integrated agency partnerships. 
• Commercially astute, with extensive experience managing significant budgets and driving marketing effectiveness. 
• Outstanding leadership capabilities, with experience building and developing high-performing marketing teams. 
• Ability to operate effectively at pace, balancing long-term brand building with immediate business priorities. 

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident 

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. 

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support. 

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Please note that should you be successful in securing this role, the job title on our internal systems will be Senior Manager Advertising & Comms.