Senior Manager, Global eDM & CRM

Posted 2 Days Ago
Be an Early Applicant
London, Greater London, England
5-7 Years Experience
Information Technology • Software
The Role
As the Senior Manager of Global eDM & CRM at Nothing, you will be responsible for architecting and implementing the global CRM strategy to drive customer acquisition, retention, and revenue growth. Your role will involve managing and executing various eDM initiatives, analyzing customer segmentation, and working closely with the Growth Marketing team to achieve business goals.
Summary Generated by Built In

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.

To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

In less than four years, we’ve sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut.
We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation. 

A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.

If that sounds like something you'd like to be part of, read on...

The Role:

Working in the Growth Marketing & Research Team, you will be a key player in the next stage of growth for Nothing. In this pivotal role, you'll be the architect & builder of our global CRM strategy, leveraging data insights to drive customer acquisition, retention, and ultimately, revenue growth. 


Responsibilities:

  • Working with the Director, Growth Marketing to implement the CRM strategy globally, drive revenue growth, and recognise opportunity gaps.
  • Manage & execute all forms of eDM from cart recovery, lifecycle to weekly editorial communications.
  • Identify, create and analyse segmentation of customers using our CDP to deliver on brand vision and commercial goals, supporting wider growth marketing touch points.
  • Working with the broader marketing department own and plan the CRM calendar globally ensuring all markets execute holistically
  • You will maintain and grow the Nothing community database through acquiring new customers and implementing retention and re-engagement strategies, ensuring full compliance with GDPR.
  • You will work closely with the wider Growth Marketing team, especially the Research & Insights Manager to devise and implement a test and do strategy.


Requirements:

  • Deep level of technical experience in CRM, with experience working through a variety of Marketing Automation, ESPs, CDPs and Data Visualisation tools - Salesforce Marketing Cloud essential
  • Experience line managing preferred
  • Proven track record in customer journey mapping and segmentation success cases
  • Shopify & GA4 Experience preferred
  • Commercially & analytically minded
  • Ability to distil CRM expertise to digestible action points and influence other business units on CRM goals and vision


Applications for this position will close 28th July 2024.

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.

Top Skills

Salesforce Marketing Cloud
The Company
HQ: Clerkenwell, England
15,311 Employees
On-site Workplace
Year Founded: 2020

What We Do

Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products.

Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society.

Nothing is igniting change in the world.

We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us.

About us:
Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit

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