Senior MAI Social Manager

3054 - Snr MAI Paid Social Manager - GCS

Role Summary and Impact

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.

Client Context:

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

We are looking for a specialist in paid social app/MAI campaigns to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account. They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). The candidate should also have in-depth experience of working with mobile app-install campaigns across Meta, Reddit, Twitter, TikTok and Snapchat and also be proficient in understanding the specific challenges of mobile/app campaign tracking including having worked with MMPs. This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social.

Key Responsibilities:

Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include:

Campaign Management

• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs focussing on mobile app-install campaigns. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary), focusing on app-install campaigns. Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
• Owning the tracking of app-install campaigns across social activity.

Client & Partner Management 

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management 

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.
• Assisting with the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.
• Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.
• Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

Skills and Experience

We are looking for a candidate who can display the following attributes:

• The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns including app-install campaigns with performance objectives.
• Experience working with mobile measurement platforms (such as Kochava or Appsflyer) and accompanying data-sets.
• Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
• Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Some experience line managing individuals and/or helping to train others across paid social would be preferable.
• In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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