Responsibilities:About Tencent
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
About IEG
Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.
About Venture Lab
Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a broad and diverse range of titles in various genres. Our mission is to elevate these studios’ potential from early development to independence by providing deep advisory services across production, publishing, technology, and more.
Role Overview
In this role, you will collaborate closely with studio developers, focusing on user acquisition (UA) advisory and support for PC titles on Steam and console-published titles. This position requires frequent travel and emphasizes collaboration to ensure studio partners have the resources and guidance needed to thrive in the competitive gaming market.
Key Responsibilities
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Lead advisory on paid media campaigns, supporting studios in planning, creatives, and production of UA materials for global distribution.
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Assess and generate advertising materials and concepts, developing creative solutions for different regions based on marketing plans.
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Implement a data-driven approach to promote intelligent deployment and user growth.
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Provide strong ad tracking solutions, collaborating with internal and external providers/MMPs.
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Act as a liaison between studios and platform partners (Steam, Google, TikTok, etc.), ensuring visibility of advertising tools and resources.
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Lead ongoing reporting of campaign performance, insights, and recommendations, providing feedback and fine-tuning approaches with UA agency partners where appropriate
Requirements:
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Minimum 5 years of experience in UA deployment within the video game industry, with a track record on mainstream titles.
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Hands-on experience with Steamworks, Steam analytics, and UTM tools, supplemented by other ad tracking tools.
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Familiarity with mainstream paid media channels, integrating marketing resources, and quantifying results.
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Wide network of media buying partners, with a deep understanding of their strengths and weaknesses.
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Outstanding communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams and developers.
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Excellent fluency in English.
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Experience in a video game publisher, working on titles across various genres with multiple studios is a plus.
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Experience in a consultation/advisory role to video game studios is a plus, but not required.
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What We Do
Tencent uses technology to enrich the lives of Internet users.
Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks.
Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China.
Our financial technology and business services support our partners' business growth and assist their digital upgrade.
We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry.
Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
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