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Hearst

Senior Events Marketing Manager (5 Month FTC)

Posted 21 Days Ago
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Hybrid
2 Locations
Senior level
Hybrid
2 Locations
Senior level
Lead integrated marketing for Hearst UK's events portfolio on a 5-month FTC. Develop strategy, run multi-channel campaigns (email, social, paid), manage CRM segmentation, drive ticket sales, build partnerships, oversee agencies and stakeholders, and report on KPIs to optimise audience growth and campaign ROI.
The summary above was generated by AI

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.
Hearst UK operates an in office policy with flexible Friday's. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

Salary -  Circa £55,000 - Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise.

The Role…

 

This is a unique opportunity to shape the future of Hearst UK’s events portfolio. As our Senior Events Marketing Manager (5 Month FTC) you’ll be the driving force behind bold, innovative marketing campaigns that bring our events to life - from Cosmopolitan experiences to Harper’s Bazaar showcases and beyond.

 

Sitting within our Customer Team, you’ll collaborate with brilliant colleagues across Events, Editorial, and Commercial to craft strategies that don’t just drive attendance but create unforgettable moments of connection between our iconic brands and their audiences.

You’ll combine creativity and commercial savvy to deliver integrated, multi-channel campaigns that capture attention, spark excitement, and build long-term audience loyalty. This role is perfect for a passionate marketer who thrives on making an impact, leading from the front, and turning big ideas into even bigger results.

 

Main Duties…

 

Strategy & Planning

  • Develop and deliver integrated marketing strategies for Hearst UK’s event portfolio.

  • Define target audiences, positioning, and messaging to maximise reach and engagement.

  • Manage marketing budgets and report on ROI.

 

Campaign Management

  • Execute multi-channel marketing campaigns including email, social, digital advertising, partnerships and design.

  • Create engaging copy and marketing assets aligned with brand voice and event objectives.

  • Manage timelines, agencies, and internal stakeholders to ensure seamless delivery.

 

Audience Growth & Engagement

  • Use data-driven insights to grow event audiences and nurture long-term brand loyalty.

  • Oversee CRM and segmentation strategies to drive ticket sales and registrations.

  • Monitor campaign performance and optimise in real time.

 

Collaboration & Partnerships

  • Work closely with editorial, design, and commercial teams to align messaging and branding.

  • Build relationships with external partners, sponsors, and influencers to amplify reach.

  • Support commercial teams with marketing collateral for sponsor activations.

 

Measurement & Reporting

  • Track KPIs across campaigns including registration, attendance, engagement, and conversion rates.

  • Provide regular reports and insights to senior leadership.

  • Continuously test, learn, and improve campaign effectiveness.

 

 

What We Are Looking For...

 

 

  • Proven experience in marketing, ideally within events, media, or publishing.

  • Strong campaign management and digital marketing skills (social, email, paid media).

  • Excellent copywriting and creative briefing skills.

  • Strong project management, with the ability to juggle multiple events and deadlines.

  • Strong stakeholder management and communication skills.

  • Passion for events, media, and audience engagement.

  • Attention to detail is a must.


Benefits… 

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life. 

Hearst Exclusives - Only for You! 

  • Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. 
  • Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!  

Inclusion, Health & Wellbeing: Feel Your Best 

  • Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. 
  • Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. 
  • Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. 
  • Take time to give back with a Charity Day and access wellbeing resources whenever you need them. 
  • Join one of our Hearst ERG Groups. 

Financial Wellness - Boost Your Budget 

  • Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. 
  • Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. 
  • Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app 

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard. 

Hearst London, England Office

London, United Kingdom, 0

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