Senior Digital Trading Manager

About us:

Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our people are a fundamental driver of our success. We place great importance on nurturing exceptional people as we firmly believe that our competitive advantage stems from the capabilities and potential of our workforce. Our People team helps to drive those efforts across the business. 

We’re looking for an experienced Senior Digital Trading Manager to drive product performance, range planning, and trading strategies in our D2C eCommerce channel.

Leading a small team of web merchandisers, you’ll optimize product management to achieve key trading goals. As a key member of the Commercial team, you’ll oversee website merchandising and collaborate with Retail on quarterly range reviews to enhance our in-store proposition.

Working cross-functionally, you’ll identify gaps and opportunities, leveraging marketing insights and research to support Buying in developing a market-leading range.

Key Responsibilities:

• Product Performance Analysis – Continuously analyse sales data, customer behaviour, and key performance metrics (sales, AOV, margin, conversion rates) to identify opportunities for growth.  
• Range Planning & Review – Work closely with the Buying team to review product ranges, identify gaps, and plan range changes that align with customer demand and commercial goals.  On a quarterly basis assist the Retail team with in-store range reviews, sharing best practice and applying knowledge for what works well in eComm to their channel.
• Trading & Optimisation – Lead a small team of web merchandisers to ensure products are traded effectively  
• Product Mix Management – Ensure the right balance of products across categories, optimising the mix based on trends, sales performance, and profitability.  
• Pricing & Promotion optimisation - you are comfortable using market and customer data to determine the optimal pricing and promotional strategy to drive forward target net sales outcomes
• Competitor & Market Analysis – Keep up to date with competitor activity, pricing, and market trends to inform strategy and decision-making.  
• Team Leadership – Manage and mentor the merchandising team, driving best practices in ecommerce trading, analysis, and execution.
• Collaboration & Stakeholder Engagement – Work cross-functionally with buying, marketing and UX to deliver a seamless and profitable online shopping experience. 

About you:

• Strong experience in online merchandising or trading, ideally in a senior management role.
• Excellent analytical skills - you are exceptional at analysing sales data in spreadsheets, in dashboarding and via web analytics tools
• You are comfortable taking the output of analysis to drive forward commercial decision making 
• Experience in range planning and working with Buying teams to shape product selection.  
• Commercial mindset with a focus on achieving financial targets (sales, margin, AOV).  
• Strong communication and stakeholder management skills. 
• Ability to work in a fast-paced, data-driven environment.

We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.

Our mission

For everyone in the UK to create unique memories that last a lifetime

Our vision

To be the most trusted platform in the UK gift experience market

Our Commitment to Equality, Diversity and Inclusivity

We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.