CoStar Group
Senior Digital Performance Marketing Manager, ONTHEMARKET - London
Job Description
COSTAR GROUP – SENIOR DIGITAL PERFORMANCE MARKETING MANAGER, ONTHEMARKET - LONDON
OVERVIEW
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
In December 2023 CoStar Group purchased OnTheMarket (OTM) with the intention of developing this established brand into the UK's number 1 Residential Property portal. Supported by the deep expertise of the CoStar Group and our Homes and Apartments teams, we will develop a world class user experience through offering the very best written content, imagery, design and functionality. The OnTheMarket product will support home buyers, sellers, agents and developers better than ever!
Learn more about OnTheMarket.
ROLE DESCRIPTION
Join our fast-paced marketing team in a senior role where you'll work with multimillion-pound budgets to drive key digital performance goals. We're looking for someone who lives and breathes digital marketing—an experienced, data-driven performance marketer with a problem-solving mindset and a passion for leveraging digital solutions across the board.
You’ll thrive in this role if you’re laser-focused on performance metrics, with cost per lead and cost per visit as your north stars. You'll be hands-on across the full digital ecosystem, including PPC, Display, Performance Max, Retargeting, Prospecting, and more.
This is a real opportunity to make a significant impact—both within our business and across the wider CoStar Group. You will be working as part of a collaborative marketing team who are on an exciting journey to become the UK's number one Residential Property portal!
RESPONSIBILITIES
Create and deliver effective paid marketing strategies working to budgets and goals.
Optimise campaigns to improve performance across search, programmatic and social channels.
Produce regular reports with key stats, campaign analysis and clear actionable takeaways.
Hands on management of paid campaigns, to drive lead generation
Oversee the management of social media and retargeting campaigns.
Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics.
Implement strategies to optimise conversion rates
Utilise data analytics and metrics to measure and monitor the performance of marketing initiatives, making data-driven decisions
Conduct keyword research, ad copywriting, ad group structuring, and ad extensions implementation to maximise campaign performance and relevance.
Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimize click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Monitor campaign performance metrics such as cost per click (CPC), cost per acquisition (CPA), conversion rates, impression share, quality score, and ad position.
Plan and optimise budgets regularly to achieve company targets
And as well as all the above – lead on other digital focused projects and initiatives as required by the business
Manage, coach and develop three marketing executives to become the next marketing superstars
QUALIFICATIONS
Educated to degree level or equivalent experience.
Understands tracking and attribution methodologies for digital marketing
Proven experience in managing, end to end, Paid Media campaigns (PPC and Social) campaigns across platforms such as Google, BingAds and social media advertising platforms (Meta Ads etc)
Hands-on experience with campaign setup, optimisation, budget management, bid strategies, and performance tracking for campaigns with a focus on lead generation, conversion optimization, and ROI-driven results.
Comprehensive understanding of digital marketing principles, strategies, and tactics including paid social media, PPC advertising, search engine marketing (SEM), display advertising, remarketing, and conversion rate optimization (CRO).
Knowledge of SEO principles, keyword research, and integration of PPC and SEO strategies for improved search visibility and performance.
Proficiency in analytics tools such as Google Analytics, Google, Bing Ads, Meta Insights and data visualization tools to track, measure, and analyse PPC campaign performance metrics, KPIs, and ROI.
Ability to derive actionable insights from data analysis, identify optimisation opportunities, and make data-driven decisions to improve campaign performance and efficiency.
Experience in conducting keyword research, keyword analysis, and competitor analysis to identify high-performing keywords, negative keywords, and long-tail keywords for paid media campaigns.
Strong copywriting skills to create compelling ad copy, ad headlines, ad descriptions, and ad extensions that drive clicks, conversions, and engagement.
Strong analytical and problem-solving skills to identify campaign performance issues, troubleshoot technical issues, and implement solutions for campaign optimization and ROI improvement.
Excellent communication skills (verbal and written) to effectively communicate paid media strategies, campaign performance insights, and optimization recommendations to stakeholders, marketing teams, and senior management.
Ability to collaborate with cross-functional teams including marketing, sales, product owners, designers, and developers to align campaigns with overall marketing initiatives and business objectives.
WHAT’S IN IT FOR YOU?
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment based in iconic buildings the Shard and Blue Fin or one of our key UK-wide hubs. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!
At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. However, we particularly encourage applications from women, disabled and Black, Asian and Minority Ethnic (BAME) candidates, as these groups are underrepresented throughout the commercial real estate industry.
#OnTheMarket
#LI-SC7
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
